Digital Media Specialist

Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Campaign Execution & Optimization

Proactively plan, place, and optimize digital advertising across all channels, including social, search, display, video, native, and mobile, plus whatever comes next.

Review campaign performance metrics to guide future optimizations, vendor changes, and spend levels.

Own post-flight invoice and billing reconciliation with the Director of Digital and Social Media.

Build reports and analyze data to show clients, and yourself, what's actually working.

Design and report on testing programs for clients.

Client & Team Partnership

Take full ownership of your assigned accounts and the projects that come with them.

Keep client programs running smoothly, profitably, and according to plan.

Communicate changes clearly and promptly to everyone affected.

Work closely with Accounts, Creative, Research, and MarTech to bring client strategies and goals to life.

Build and maintain strong relationships with MKR's media partners.

Growth & Expertise

Play a lead role in shaping digital marketing plans and goals, then manage them.

Bring clients new capabilities and ideas, and build a network of industry contacts through professional organizations.

Demonstrate tactical and strategic proficiency across all facets of digital marketing.

Peer train and develop teammates as needed.

Deep understanding of digital media best practices

Able to execute campaigns across all major social media platforms

Comfortable setting clients up in digital and social media business platforms

Clear grasp of how digital and social recommendations impact a client's KPIs and overall media performance

Supervisory responsibilities
N/A

Work environment

Hybrid: In office 2-3 days per week

Able to lift 20 lbs

Sitting for extended periods of time

N/A

Required education and experience

Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or a related field

2 to 3 years of paid digital media experience

Comfortable placing and managing six figures of digital media annually

Strong understanding of social and digital media ad platforms

Strong written and verbal communication skills

Knowledge of current digital marketing best practices

Project management skills and respect for deadlines

Advanced understanding of digital marketing in theory and in practice

Experience with tagging tools, such as Google Tag Manager or Meta Pixel

Proven ability to maintain and manage client and agency budgets

Comfortable working occasionally outside of typical business hours when a campaign needs it

Independent worker who can manage a complex, fast-paced production schedule

Preferred education and experience

Google Ads Certified

Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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