Full-time
Company Description
Onsite
Full Time
Job Description
We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell‑through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.
Retail Marketing Initiatives
Lead & support execution of retail marketing initiatives across key retail partners including Ulta, Target, Costco, specialty beauty, and grocery channels.
Coordinate in‑store promotions, endcaps, and secondary placements.
Manage promotional calendars and ensure timely execution.
Serve as key marketing contact for assigned retail accounts, ensuring alignment between brand objectives, retailer requirements, and commercial goals.
Monitor retailer trends, competitive activity, and category performance to identify opportunities for growth.
Trade Marketing & Promotion Support
Track and manage TPDs, markdown programs, and co‑op initiatives.
Support retailer line reviews with marketing decks and performance insights.
Coordinate promotional forecasting with Sales and Operations teams.
Monitor trade spend ROI and effectiveness.
Campaign & Content Coordination
Align digital campaigns with retail launch timelines.
Coordinate with creative teams for channel‑specific assets.
Ensure brand consistency across all retail touchpoints.
Support influencer or paid media activations tied to retail events.
Reporting & Analytics
Track sell‑through lift during promotional periods.
Prepare weekly/monthly channel performance reports.
Analyze campaign performance and provide optimization recommendations.
Support executive‑level reporting for key accounts.
Cross‑Functional Collaboration
Work closely with Sales, Operations, and Finance to ensure smooth execution.
Coordinate with brand partners for product updates and marketing alignment.
Assist in inventory planning alignment for major campaigns.
Qualifications
Required Experience
Bachelor’s degree in Marketing, Business, or related field.
2–4 years experience in channel marketing, trade marketing, or retail marketing.
Experience managing retail partners such as Ulta Beauty, Target, Sephora, Costco, or other national retailers.
Experience in Beauty, Skincare, or CPG preferred.
Strong Excel and reporting skills.
Experience with retail promotional programs.
Highly organized with strong project management ability.
Strong communication and collaboration skills.
Preferred Experience
Knowledge of sell‑in vs. sell‑through dynamics.
Experience with retail media platforms.Familiarity with trade spend management.
Additional Information
All your information will be kept confidential according to EEO guidelines.
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Retail Channel Marketing Specialist Korean Bilingual
SBT Global, Inc. · Irvine, CA, USA ·
- Job type:
- Full Time