Lifecycle Marketing Campaign Manager

Working remotely on a freelance basis, the Lifecycle & Demand Generation Campaign Manager will build and execute multi-channel campaigns that drive customer expansion and revenue growth, collaborating closely with various teams to enhance lifecycle and demand generation strategies.
Key responsibilities

Develop and implement lifecycle and demand generation campaigns focused on customer growth and revenue outcomes
Collaborate with cross-functional teams to align priorities and ensure effective execution of marketing strategies
Analyze performance data to derive insights and improve campaign strategies, presenting findings to stakeholders

Required qualifications

7+ years of experience in lifecycle marketing, campaign strategy, or demand generation
Proven success in building effective lifecycle marketing campaigns that drive measurable business outcomes
Experience with marketing automation and CRM platforms such as Marketo, SFMC, or HubSpot
Strong background in managing multi-channel campaigns, including email, paid advertising, and events
Ability to analyze data to inform campaign design and strategy, with a focus on performance trends