Media Effectiveness Manager

Job Title
Media Effectiveness Manager

Location
Franklin, TN (On-site)

Overview
The Media Effectiveness Manager is responsible for advancing the effectiveness of media investments across brands by delivering actionable measurements, insights, and optimization strategies. This role leads the Marketing Mix Modeling (MMM) learning agenda and test‑and‑learn programs to improve media ROI and inform business decisions. The position exists to embed data‑driven decision making and scalable best practices across a complex, matrixed organization.

Qualifications

Bachelor’s degree required

4+ years of experience in digital marketing analytics or media effectiveness

Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks

Proven ability to translate complex data into actionable insights and business recommendations

Strong communication and storytelling skills

Demonstrated ability to influence and collaborate across a complex stakeholder environment

Ability to operate effectively in ambiguous environments and drive alignment across teams

Experience with retail media nice to have

Key Responsibilities

Lead the development and deployment of media effectiveness frameworks to evaluate and optimize paid, owned, and earned media investments

Own and manage the MMM learning agenda, ensuring insights are translated into clear implications for annual planning and in‑year optimization

Partner with brand, media, and analytics teams to define KPIs aligned to business objectives

Design, implement, and scale cross‑channel test‑and‑learn programs to continuously improve media ROI and efficiency

Analyze campaign, commerce, and retailer media performance to identify key drivers of effectiveness and growth opportunities

Recommend in‑year media mix optimizations through marketing mix modeling

Translate complex analytical outputs into clear, compelling insights and business recommendations for stakeholders at all levels

Support agency partners in the annual planning process, leveraging historical insights, MMM projections, and business priorities

Partner with media agencies and internal teams to optimize targeting, messaging, channel mix, and investment allocation

Implement and embed a global creative testing framework, optimizing creative from concept through in‑market execution

Codify and share learnings through playbooks, best practices, and “key beliefs” to enable scaling across brands and teams

Benefits

Opportunity to bring your pet to work.

Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.

Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome

Commitment to our consumers and focus on positively impacting the planet and the population.

This role is based in Franklin, TN with regular in‑office collaboration expected. Flexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

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