Senior Manager Advertising & Marketing - Long Island City, NY

Job Description

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Position Summary:

The Manager Corporate Communications supports the development and execution of integrated communications strategies and public relations initiatives that promote and protect JetBlue's brand and reputation. The role partners closely with internal teams including Brand, Product, Marketing, Social, and Network to support communications campaigns, media relations, executive visibility opportunities, and strategic storytelling initiatives.

The Manager is responsible for developing proactive communications plans, supporting reactive communications needs, and helping position JetBlue's culture, products, customer experience, and business initiatives across earned, digital, and social media channels.

Essential Responsibilities:

Build strategic, integrated communications plans that apply creative tactics that use a variety of communication channels, including media relations, digital and social, internal communications, and video
Shape stories and messages that resonate with customers, media, influencers, and social followers
Develop communications strategy that elevates JetBlue as a leading company, within the industry and beyond
Counsel and advise JetBlue leaders on communications approaches
Create strategy for programs and events that gain high level media interest
Maintain and develop strong traditional and online media relationships; pitch story ideas, staff interviews, and shape stories with relevant media
Track relevant industry news and trends to identify opportunities
Develop and edit materials such as communications plans, fact sheets, news and online media materials, bylined articles and presentations
Identify executive visibility and speaking opportunities for JetBlue leaders and prepare spokespeople for media interviews and speaking engagements
Manage consumer PR agency day-to-day activity
Manage projects to completion, including coordinating across internal functions
Collaborate with brand marketing, social media, and customer support social media teams to develop integrated storytelling and social/digital content that captures a consumer, lifestyle, and travel audience
Demonstrate familiarity with leading media monitoring and social listening platforms; analyze, measure and report on media coverage and social engagement
Jump in to support reactive communications needs, including airline crisis and issues events, as needed
Take a significant role in the development of Crewmembers to support their engagement, growth, and goal achievement
Other duties as assigned

Additional Qualifications/Responsibilities

Minimum Experience and Qualifications

Bachelor's Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience.
Six (6) years of marketing/brand/advertising experience with a national brand, with a demonstrated focus on marketing strategy
Experience leading large-scale, omni-channel, cross-functional projects
Deep understanding of brands, advertising campaigns, advertising process and non-traditional marketing tactics
Adept at managing and balancing internal and external cross-functional stakeholders
Proven track record of managing, developing, and inspiring a team of senior-level individual contributors across distinct marketing disciplines
Experience selling-in campaigns and ideas to senior leaders
Experience managing agency deliverable and relationships
Prior budget management or P&L responsibility experience
Proficient with Microsoft Office suite and AI tools
Strong written and verbal communication skills
Strong interpersonal skills and the ability to work across a wide range of departments and teams
Ability to manage multiple projects simultaneously
Available for occasional overnight travel (10%)
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located

Preferred Experience and Qualifications

Eight (8) years of brand-side marketing experience
Experience in the travel industry

Crewmember Expectations:

Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
Must fulfill safety accountabilities as prescribed by JetBlue's Safety Management System
Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
Responsible for ensuring crewmembers have requisite training, resources and support to achieve safety objectives
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:

Computer and other office equipment

Work Environment:

Traditional office environment

Physical Effort:

Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation:

The base pay range for this position is between $141,000.00 and $211,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.