About selfpublishing.com
Creative Director (Social Content + Strategy)
Austin, TX (West Lake Hills) | On-site, 5 days a week. Join one of the fastest-growing companies in publishing — and help us change lives through books.
About SelfPublishing.com
We’re on a mission to help 100,000 people publish a book by 2035 — impacting over 120 million readers through what we call Leveraged Impact. (Curious? Check out our founder’s TEDx talk here).
At SelfPublishing.com , we empower purpose-driven people to share their stories through books — and we do it through a mix of online education, expert coaching, accountability, and done‑for‑you publishing services.
We’ve made the INC 5000 list four times (2018, 2019, 2020, and 2022) — and we’re not slowing down anytime soon.
About the Role
We’re looking for a Creative Director with a big imagination, bold ideas, and a love for storytelling that moves people to action.
This is your chance to lead an insanely talented team of designers, strategists, and creators — and build content that not only turns heads but drives real revenue.
If you’ve ever looked at a campaign and thought, "I could make that 10x more engaging" … we want you.
What You’ll Do
- Lead the vision. Build and execute a content and social strategy that grows engagement, amplifies our brand, and drives measurable growth.
- Oversee all things creative. From Instagram Reels to YouTube series to thought‑leadership posts on LinkedIn — you’ll guide the creation of content that inspires and converts.
- Empower your team. Lead, mentor, and inspire our creators and designers to do their best work (and have fun doing it).
- Measure what matters. Use data and insights to refine strategy, report on wins, and continually raise the creative bar.
- Collaborate cross‑functionally. Work with marketing, sales, and product to make sure every campaign aligns with our larger business goals.
- Stay ahead of trends. You’re the first to spot what’s next — and you know how to adapt it for our brand voice and audience.
What You Bring
- 5+ years of experience leading content and social media teams (bonus points if you’ve worked in publishing or creative services)
- A track record of creative campaigns that drove real results — engagement, leads, sales, you name it
- Strong leadership chops — you love building up your team as much as building out a brand
- Comfort with design tools (Adobe Creative Suite, Canva, etc.)
- A love of data and optimization — because creative is only as good as the impact it makes
- You’re plugged into the latest platform trends and understand what works (and why)
- Killer communication and storytelling skills — you make words and visuals work for you
What Sets You Apart
- You naturally connect content with revenue — your ideas don’t just look great, they work.
- Experience in publishing? Huge plus.
- You’ve built (or helped build) social brands with real audience growth.
- You have a portfolio that showcases your creative range and the results to back it up.
- You love shaking things up — bringing innovation and storytelling together to make something unforgettable.
Why You’ll Love It Here
You’ll be joining a passionate, fast-growing team that believes books can change lives — and we’re proving it every day. We work hard, celebrate big wins, and love what we do.
If you’re ready to create, lead, and make an impact — let’s talk.
Apply now to join us in Austin.
Remote applicants, we love you — but this one’s in-person only.
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