Director of Brand

Leading Xe's global brand strategy, the full-time Director of Brand will manage brand positioning, integrated campaigns, and team development while ensuring consistent brand representation across multiple markets.
Key responsibilities

Own and evolve Xe's global brand strategy, including positioning, architecture, and visual identity
Plan and execute integrated brand awareness campaigns across various channels, ensuring alignment with local markets
Lead and develop a team, fostering collaboration between brand and performance marketing initiatives

Required qualifications

8+ years of brand marketing experience with 3+ years in leadership roles, preferably in fintech or consumer tech
Demonstrated success in repositioning established brands and leading integrated campaigns across diverse channels
Experience managing brand consistency across multiple regions and influencing cross-functional teams
Strong leadership skills with a track record of developing talent and delivering high-quality creative work
Familiarity with PR strategies and building organic social media presence, including influencer programs