Leading the offline media strategy, the full-time Director of Offline Media will manage a significant media budget, optimize acquisition channels, and collaborate with cross-functional teams in a remote environment.
Key responsibilities
Own and optimize Underdog's offline media strategy across various channels including Linear TV, OTT/CTV, and Radio/Audio
Identify and scale new acquisition opportunities through innovative media buying and partnerships
Develop and implement measurement frameworks for offline marketing performance and collaborate on company-wide growth initiatives
Required qualifications
10+ years of experience in offline media strategy for a high-growth consumer company
Deep expertise in media planning and buying across television, streaming, audio, and out-of-home
Proven track record of managing large media budgets and driving customer acquisition
Strong analytical skills with experience in attribution and media mix modeling
Experience leading agency relationships and influencing cross-functional teams
Director of Offline Media
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time