Mediabistro logo
job logo

Marketing Manager

FlexRide · Herndon, VA, USA · Remote ·

Job type:
Full Time

FlexRide is seeking a highly organized, creative, and execution-focused Marketing Manager to lead day-to-day marketing initiatives across customer acquisition, partner marketing, content creation, and brand development. This role combines marketing execution, content production, creative oversight, and performance tracking into a single leadership position. The ideal candidate can develop campaigns, create content when needed, manage creative projects, and drive measurable business outcomes. This is not a strategy-only role. We are looking for someone who can think strategically, execute efficiently, and maintain a high standard of quality across all marketing efforts. The Marketing Manager will work closely with leadership, sales, operations, business development, and external partners to support FlexRide’s growth objectives.

About FlexRide
FlexRide is a technology company that offers innovative solutions to the challenges in the mobility sector by providing flexible, equitable, transparent, and cost-effective mobility solutions. FlexRide’s mission is to empower members with affordable and fair car access, fostering financial freedom and flexibility.

Location: Hybrid (50% In-Office / 50% Remote)

Type: Full-Time

Company: FlexRide / Novari

Key Responsibilities
Marketing Execution & Campaign Management

Translate business goals into weekly and monthly marketing initiatives

Plan, coordinate, and execute integrated marketing campaigns

Manage marketing calendars, timelines, and deliverables

Ensure marketing projects are completed on schedule and aligned with company objectives

Support company growth initiatives through consistent execution and follow-through

Demand Generation & Growth Marketing
Customer Acquisition (B2C)

Execute campaigns designed to generate customer leads and vehicle subscription demand

Improve conversion performance through messaging, content, and user experience improvements

Collaborate with sales and operations teams to improve lead quality and conversion outcomes

Develop marketing materials for fleet partners, dealers, vehicle owners, and strategic partners

Create presentations, sales collateral, and partner-facing content

Strengthen FlexRide’s market positioning and credibility within the mobility ecosystem

Content & Brand Management

Oversee content development across all digital channels

Create and manage:

Maintain brand consistency across all customer and partner touchpoints

Develop messaging frameworks and storytelling strategies that strengthen the FlexRide brand

Creative Content Production

Design marketing assets using modern creative tools

Produce high-quality visual content for:

Edit short‑form and long‑form video content

Create basic motion graphics, captions, animations, and multimedia assets when needed

Coordinate external creative resources and vendors when appropriate

Performance Tracking & Optimization

Track marketing performance metrics including:

Provide regular reporting and insights

Continuously improve marketing processes and campaign performance

Marketing Operations

Maintain organized workflows, content calendars, and project tracking systems

Build scalable marketing processes and documentation

Manage marketing assets and content libraries

Help establish systems that support long‑term growth and operational efficiency

Qualifications
Required

4+ years of marketing experience

Proven experience executing marketing campaigns from concept to launch

Strong content creation and copywriting skills

Experience creating marketing assets and collateral

Proficiency with:

Canva

Webflow or similar CMS platforms

Strong project management and organizational skills

Ability to work independently with minimal supervision

Excellent communication and collaboration abilities

Preferred

Experience working with startups, technology companies, mobility, automotive, marketplace, or service businesses

Experience supporting both B2C and B2B marketing initiatives

Video editing and multimedia production experience

Familiarity with performance marketing concepts and analytics platforms

Experience leveraging AI‑assisted marketing and content creation tools

Photography or videography experience

What We’re Looking For

Thinks strategically and executes efficiently

Takes ownership and accountability

Produces high‑quality work with attention to detail

Understands modern marketing and digital content trends

Is highly organized and self‑directed

Can balance creativity with operational discipline

Wants to help build a scalable, high‑growth company

Success in This Role

Consistent execution of marketing initiatives

Improved conversion performance

Stronger brand presence and content quality

Increased partner engagement

Faster and more efficient marketing operations

Marketing no longer being a bottleneck to growth

Work Arrangement
This is a hybrid position requiring approximately. The in‑office component will focus on planning, collaboration, content creation, meetings, and strategic initiatives, while remote work will support execution, campaign management, content production, and reporting.

Compensation
Competitive compensation based on experience, capabilities, portfolio, and overall fit. Benefits and growth opportunities available for exceptional candidates.

#J-18808-Ljbffr