Marketing & Communications Coordinator

Job Purpose
Some evening and weekend work for events and tourism initiatives. Occasional travel.

The Marketing & Communications Coordinator plays a key role in promoting Alamance County as a vibrant destination. This position supports the development and execution of marketing campaigns, manages digital communication channels, and helps tell the story of Alamance County’s attractions, events, and hospitality assets. The ideal candidate is creative, detail-oriented, and passionate about community engagement and tourism development.

Work Environment & Schedule
Some evening and weekend work for events and tourism initiatives. Occasional travel.

Responsibilities
Marketing & Content Creation

Develop and produce compelling content for digital platforms, including website, social media, email newsletters, and blogs.

Assist in developing marketing collateral such as brochures, visitor guides, ads, and promotional materials.

Capture and curate photography and short‑form video content that highlights Alamance County’s attractions, events, and visitor experiences.

Support the execution of seasonal and thematic marketing campaigns.

Communications & Public Relations

Draft press releases and talking points to support tourism initiatives.

Maintain relationships with media, tourism partners, and community organizations.

Monitor media coverage and track communications metrics.

Digital & Social Media Management

Manage daily posting, engagement, and analytics across social media channels.

Maintain and update website content to ensure accuracy, relevance, and SEO best practices.

Track digital performance metrics and prepare monthly reports.

Community & Partner Engagement

Collaborate with local attractions, hotels, restaurants, and event organizers to gather information and promote tourism assets.

Represent the Tourism Office at events, meetings, and trade shows as needed.

Support partner outreach efforts.

Administrative & Project Support

Assist with budget tracking, vendor coordination, and project timelines.

Maintain organized digital asset libraries and marketing archives.

Support visitor inquiries and front-facing communication when needed.

Qualifications

Bachelor's degree in marketing, communications, tourism, public relations, or a related field; or equivalent experience.

Strong writing, editing, and storytelling skills.

Experience managing social media platforms and digital content.

Ability to manage multiple projects and deadlines.

Strong interpersonal skills and comfort working with diverse community partners.

Qualifications Preferred

Experience in tourism, hospitality, or destination marketing.

Experience with design and content tools (e.g., Canva, Adobe Creative Suite, or similar).

Familiarity with CRM/CMS platforms and basic analytics tools.

Photography and/or videography skills.

Knowledge of Alamance County and the Piedmont Triad region.

Benefits
Health Insurance
Full‑time employees are eligible for medical/health (Cigna Insurance) benefits upon the 1st of the month following 30 days of employment. Alamance County Government currently offers three plans of medical/pharmacy benefit options including 2 Standard PPO plans and a High‑Deductible Health Plan with HSA.

Dental Benefit
Alamance County offers one dental insurance (Delta Dental) plan for FT employees at no cost. The plan, if elected, would be effective the first of the month following 30 days of FT employment.

Vision Insurance
A voluntary vision program (Superior Vision) is available to FT employees. The current PPO style plan allows employees to seek treatment and hardware from any vision care provider of their choice. The plan, if elected, would be effective the first of the month following 30 days of FT employment. Coverage must be elected within your first 30 days of FT employment or upon a qualifying event.

Voluntary Benefits
Alamance County Government provides a variety of voluntary health related benefits (Voya) to allow employees to purchase protection from what life may bring. A sampling of voluntary benefits includes Flexible Spending Accounts with dependent care opportunities, Health Saving Account with an employer contribution, Short Term Disability, Long Term Disability, Cancer Protection Plan, Group Critical Care Insurance and more.

Life Insurance
Basic term life insurance is the amount of one times the annual salary (no greater than $70,000) is provided for all FT employees. Additional coverage is available for purchase through payroll deductions for employee and eligible dependents.

Retirement Benefits
Membership in the NC Local Government Employees Retirement System (NCLGERS) is a requirement for all full‑time and regular part‑time employees (working more than 1,000 hours annually). Employees contribute six percent (6%) of their annual compensation before it is taxed.

Time Off Accruals
Vacation Time – Annual Leave is accrued based on years of service. Employees can accrue from 10-25 days per year.

Sick Time – All County full time employees earn 12 days of sick leave per year.

County Observed Holidays – Alamance County will observe the State of North Carolina Holiday Schedule.

Wellness Benefits & Programming
There are times when everyone needs a little help or advice. The confidential Employee Assistance Program (EAP) through a local provider can help you with things like stress, anxiety, depression, chemical dependency, relationship issues, legal issues, parenting questions, financial counseling and dependent care resources. Best of all it's free for County employees and available for your household to utilize. Utilization of the EAP is completely confidential and participation isn't recorded. Help is available 24/7/365 by telephone.

Alamance County Employee Health Center
Available to employees and spouses who are covered under the Alamance County Insurance Plan and their covered dependents, 18 years of age and older. Retired employees under age 65 are also eligible to use the health center. Depending on insurance coverage elected, care at the clinic ranges from free to a fair market value cost.

Services Available

Treatment of injuries or illnesses such as flu, sinus infection, pink eye, sprains, strains or fever.

Monitor chronic conditions (Diabetes, Hypertension, Hyperlipidemia, Health Disease, Asthma, etc...).

Assistance with finding a Primary Care Provider.

Health Education and Counseling.

Triage and referrals to specialists when appropriate.

Alamance County provides a variety of additional benefits including bereavement pay, Paid Parental Leave, Wellness Leave to focus on work‑life balance initiatives, Volunteer Time Off (paid time) opportunities to be a part of the Alamance Community, to opportunities for professional certification pay.

Employee Fitness Center
Alamance County encourages all employees to maintain a healthy lifestyle both at home and at work. In support of this philosophy an Employee Fitness Center is available for all County employees to use at their convenience during non‑work hours and is open 6:00 AM to 9:00 PM Monday‑Sunday. This center includes weight training equipment, cardio equipment, a small aerobics room along with restrooms, changing room and lockers.

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