Driving the app store optimization strategy for Yahoo's flagship apps, the full-time salaried Director of Organic Marketing (ASO) will manage keyword research, metadata optimization, and A/B testing to enhance organic growth across the Apple App Store and Google Play.
Key responsibilities
Own and execute ASO strategy for Yahoo's apps, including keyword optimization and ratings management
Build and maintain a structured A/B testing pipeline to improve store listing conversion rates
Develop a keyword intelligence system to track competitor positioning and algorithm shifts
Required qualifications
8+ years in mobile or digital marketing, with 4+ years in an ASO leadership role
Hands-on experience with App Store Connect, Google Play Console, and ASO tools like SensorTower
Strong analytical skills with experience in keyword performance modeling and cohort analysis
Proven track record of designing and running successful A/B tests for metadata and creative assets
Understanding of app store ranking algorithms and the impact of app quality metrics on visibility
Director of Organic Marketing
Virtual Vocations Inc · New York, NY, USA ·
- Job type:
- Full Time