VP / Director, Business Development, CTV Content Intelligence

VP / Director, Business Development, CTV Content Intelligence

Pixalate

New York, NY / Washington DC (Hybrid)

Full-Time
Reports to CEO

Ad Tech / CTV Measurement

Individual contributor with leadership path
We are seeking a VP or Director of Business Development, CTV Content Intelligence to lead the commercial expansion of Pixalate's CTV content measurement and analytics product suite. This is a senior individual contributor role reporting directly to the CEO.
You will be responsible for scaling go-to-market partnerships, driving strategic integrations with highly selective and technically sophisticated partners, and developing the commercial model

working closely with product, engineering, marketing, and sales.
This is a builder role. The right candidate has launched a new product or product category before and is energized by developing a market from scratch. This is not a quota-carrying sales role; however, you will own commercial outcomes and revenue accountability at the highest level.
Responsibilities

Scale go-to-market partnerships and drive strategic integrations with highly selective, technically sophisticated partners across the programmatic CTV supply chain

with a focus on SSPs as the primary near-term priority, followed by DSPs and agency buyers
Identify, evaluate, and close high-value SSP integration partnerships, establishing Pixalate as a key content intelligence layer across programmatic CTV supply paths
Develop and grow a portfolio of enterprise partnerships with DSPs and agency trading desks, structuring agreements that include access terms, technical integration commitments, and clear commercial pathways
Develop the commercial model for CTV Content Intelligence from the ground up

pricing architecture, packaging tiers, segment licensing economics, API access model, and SSP revenue share structures
Define and document the value proposition for each target buyer segment

SSPs, DSPs, agency trading desks, independent agencies, brands, and publishers

in collaboration with product and marketing
Work closely with product and engineering to translate partner and market feedback into product requirements and ensure integrations are technically feasible within the roadmap
Build the GTM playbook for the broader sales organization, including ideal customer profile, buyer personas, objection handling, competitive positioning, and deal structure
Represent Pixalate at industry forums and key CTV industry events to establish CTV Content Intelligence as a market-standard product
Report directly to the CEO on partnership pipeline, integration progress, commercial model evolution, and GTM performance
Requirements

815 years of experience in business development or commercial leadership within ad tech, CTV/streaming measurement, or advanced TV
Deep knowledge of the programmatic CTV ecosystem

supply chain dynamics, SSP and DSP relationships, audience measurement, and content transparency
Demonstrated experience closing or managing SSP or DSP-level data partnerships, including segment licensing, supply path integrations, or data syndication agreements
Prior experience at a data, measurement, or programmatic infrastructure company

SSP, DSP, measurement, identity, verification, or similar
Proven track record of taking a new product or product category to market from an early stage

not only managing existing partnership books
Existing relationships at the VP or C-level across SSPs, DSPs, and major agency holding company trading desks
Comfortable in technical product conversations with engineering and product leadership as well as external technology counterparts at SSPs and DSPs
Highly self-directed; able to operate effectively with limited infrastructure and a high degree of ambiguity
Preferred qualifications

Experience with linear TV measurement, audience ratings, or show-level content data

including familiarity with how program-level data is structured, licensed, and used in advertising transactions
Understanding of how show-level and program-level transparency impacts programmatic CTV buying decisions, campaign planning, and brand safety
Experience in the FAST channel ecosystem

familiarity with free ad-supported streaming platforms, their inventory, and their programmatic supply chains
Familiarity with EPG data, content metadata standards, or CTV content measurement products
Prior experience at or with a leading CTV, linear TV, or cross-platform measurement company
Startup or early-stage company experience; comfortable with lean teams and evolving product roadmaps