Brand Manager

3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America

Job Description
Posted Tuesday, May 5, 2026 at 4:00 AM

Be at the forefront of the future of health and wellness while helping drive growth for one of our most dynamic brands — Vitafusion Brand Vitamins. This role offers the opportunity to work in a fast-paced, entrepreneurial environment where innovation, ownership, and collaboration are key.

Our Brand Manager will be accountable for the day-to-day management of the Vitafusion brand, the development and commercialization of new products, P&L management, monthly sales forecasting, innovation project management, packaging and pricing strategy. This role blends brand strategy, operations, analytics, product commercialization, and cross-functional leadership to drive growth and profitability.

Roles & Responsibilities may include but not limited to:

Help drive strategic brand planning; managing the execution of the marketing plan to ensure efficient and effective use of the budget

Create strategy for new launches and work directly with COGS to inform pricing

Management of Vitafusion product launches, from ideation to commercialization, including new item setup in internal systems and retailer portals, packaging, pricing, positioning, and go-to-market strategy.

Brief marketing, eComm, web and digital teams on new item launches, ensure copy and creative assets are developed per brand guidelines and ready in time for launches

Lead cross-functional coordination across COGS, procurement, regulatory, operations, inventory planning, and sales teams

Driving growth and profitability of the Vitafusion brand

Developing and enforcing brand guidelines across all facets of marketing

Competitive brand, trend and sales analysis using POS and Nielsen Data

Review and ensure the profitability of promotional activity

Monthly sales forecasting and inventory analysis and planning to ensure proper in-stock levels

Lead the development of new items from artwork kick off and

Managing vendor relationships

May oversee advertising, events and public relationships

Managing the end-to-end process of Vitafusion marketing, distribution and promotional programs

To qualify for this position, your background must include:

Bachelor’s degree or equivalent experience required

5+ years in product/brand marketing; experience in the CPG industry a plus

Ability to understand how to identify/interpret trends

Analytic & strategic thinking along with financial planning experience and creative thinking

Proven experience in planning, delivering, and measuring direct marketing campaigns

Advanced Excel and power point skills is a must

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC. is an Equal Opportunity Employer.

3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America

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