NYC Marketing Intern: Create Viral TikTok & Reels Content

Ping is a venture-backed NYC startup helping people discover better ways to spend, shop, and experience the city. We are preparing for our soft launch and will be creating content around NYC lifestyle, food, pop-ups, street interviews, student life, local brands, and social experiences.

We’re looking for a NYC-based marketing Intern to help us create short‑form content for TikTok, Instagram Reels, and other social platforms.

This role is a good fit for a student who is highly online, understands TikTok/Instagram culture, enjoys making videos, and wants hands‑on experience building content for an early‑stage consumer startup.

You do not need to have years of professional experience. We care more about your taste, creativity, willingness to shoot, and ability to make content that feels natural, fun, and platform‑native.

Please include a link to your TikTok, Instagram, portfolio, or any short‑form content examples in your resume or application.

Key Responsibilities

Brainstorm TikTok / Reels content ideas for Ping

Shoot short‑form videos around NYC lifestyle, food, spending, pop‑ups, and street interviews

Capture behind‑the‑scenes content with the Ping team and interns

Film content at pop‑ups, events, and local activations

Edit simple short‑form videos using tools like CapCut, TikTok, Canva, or Adobe tools

Research trends, sounds, formats, and creator accounts that could inspire Ping content

Support content planning and help organize footage, captions, and posting ideas

Potentially appear on camera or help direct other interns / team members on camera

Required Qualifications

Current student or recent graduate based in NYC

Strong understanding of TikTok, Instagram Reels, memes, and internet culture

Interest in food, lifestyle, NYC events, pop‑ups, campus culture, or consumer apps

Basic editing skills, ideally with CapCut, TikTok, Canva, Premiere, or similar tools

Creative, reliable, and willing to test different content ideas

Comfortable working in a fast‑moving startup environment

Able to attend occasional in‑person shoots, pop‑ups, and team content days in NYC

Bonus if you are comfortable being on camera or already create content on your own account

Core Competencies

Visual Storytelling

Technical Video Editing

Creative Problem Solving

Rapid Content Iteration

What you’ll Learn

How to build social media content for an early‑stage consumer startup

How to develop repeatable TikTok / Reels formats

How to shoot and edit platform‑native short‑form video

How to support pop‑up and event content production

How to turn consumer insights into social content

How a startup tests content, growth, and user acquisition from the ground up

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