Paid Search Senior Specialist

As a Paid Search Senior Specialist, you will utilize your experience in SEM to drive campaign success, developing and optimizing ad copy, keywords, and audience targeting, while providing actionable insights and recommendations to clients. You'll analyze performance data and marketplace trends to inform campaign decisions, identify opportunities for growth, and troubleshoot challenges, with a focus on delivering exceptional results.

A Day in the Life

Develop audience and geo-targeting recommendations aligned with paid media strategies.

Own ad copywriting, keyword expansions, ad extensions and campaign optimization.

Analyze data, create insights and report on SEM performance.

Manage Prisma entries for estimated and actual spending.

Collaborate on strategy, goals and performance reporting with SEM leadership.

Foster SEM-SEO integration, enhancing site impression volume through keyword research.

What you will need

Bachelor's degree in a relevant field.

Advanced Google and Bing certification.

2+ years of SEM experience, preferably in pharma/healthcare/wellness.

Effective communication skills, translating technical terms into client-friendly language.

Proficiency in Microsoft Office Suite and search metrics analysis.

Proactive, ambitious mindset with strong accountability, professionalism and willingness to learn.

$70,000 - $90,000 annually.

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About Solve(d)
https://solved.health

SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

#J-18808-Ljbffr