Marketing Program Manager

At Houston Methodist, Marketing Program Manager position is responsible for driving preference and volume/impact for assigned programs, service lines, and/or sponsorships, and is accountable for performance against strategy/goals for the assigned area. This client-facing role independently manages relationships with hospital leadership (administrators and chairs) and leads the development, implementation, measurement, and optimization of marketing/sponsorship plans. The Marketing Program Manager works with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.

FLSA STATUS
Exempt

QUALIFICATIONS
Education

Bachelor’s Degree in Business, Marketing, Communications, or related field

Experience

Seven years of experience related to marketing and communications

Skills and Abilities

Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going assessments and evaluations

Proficiency in speaking, reading, and writing English necessary to perform essential functions, especially with regard to activities impacting patient or employee safety or security

Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

Ability to lead meetings, conversations and present with authority

Ability to work under pressure and balance many competing priorities in an organized manner

Proficient in spreadsheet, word-processing, and presentation software

Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to elevate issues

Ability to manage own professional development including receiving, seeking out and acting on performance feedback

Demonstrative initiative in managing projects and communicating with stakeholders

Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others

Essential Functions
People Essential Functions

Maintains positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization

Independently drives creative solutions with hospital leaders, physicians, and other stakeholders

Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals

Service Essential Functions

Independently leads development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations and events. Develops and manages recurring performance reports. Serves as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects

Manages relationships with vendors for campaigns, events as assigned. Develops budgets, scopes of work, ensuring expectations align with department needs

Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience. Leads conversations as the business expert with writers and designers

Quality/Safety Essential Functions

Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors. Develops key insights and initiatives for continuous improvement annually

Contributes to development of effective business cases. Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change

Finance Essential Functions

Develops, presents and gains approval of marketing plans and budgets from marketing management

Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels

Submits invoices on time, tracks and adheres to budgets for assigned projects. As assigned, manages budget reconciliation in partnership with manager

Growth/Innovation Essential Functions

Independently optimizes strategy and initiatives to grow consumer preference and volume

Proactively problem solves when challenges present themselves

Leads conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives

Supplemental Requirements
Work Attire

Uniform: No

Scrubs: No

Business professional: Yes

Other (department approved): No

On‑Call*
Note that employees may be required to be on‑call during emergencies (e.g., Disaster, Severe Weather Events, etc.) regardless of selection below.

On Call* No

Travel**
Travel specifications may vary by department

May require travel within the Houston Metropolitan area Yes

May require travel outside Houston Metropolitan area No

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