AI GTM Marketing Specialist

A remote GTM marketing role turning cutting-edge AI capabilities into stories that resonate with gamers and PC builders.
Own the strategic point of view on AI value, working alongside a technical AI lead to turn strategy into activations, assets, and campaigns customers actually see
Develop AI-focused GTM messaging and positioning that clearly communicates the client's AI value proposition, from data center to desktop
Translate technical AI capabilities into customer-facing content, including blogs, solution briefs, product narratives, web copy, and campaign assets. Think less whitepaper, more "here's how to run this model on your own rig this weekend"
Plan and execute holistic GTM activations for AI solutions, coordinating across product, sales, ecosystem, PR, analyst relations, and demand generation teams
Own project management for GTM launches: build agendas, run meetings, and aggregate notes across teams to keep everyone aligned and moving forward
Shape positioning around local AI and agentic workloads, highlighting how the client's technologies enable next-generation AI experiences, on-device, on your terms
Partner with technical, product, and ecosystem teams to validate messaging for local AI and agentic AI use cases, translating platform capabilities into credible thought leadership and GTM content. You should be comfortable enough with the tech to catch a claim that doesn't hold up before it ships
Support paid and organic social activation efforts that build awareness and drive demand
Bring genuine curiosity to the table: try the new local model release, poke at the new agent framework, and show up with a point of view before the brief asks for one
3+ years of experience in product marketing, GTM marketing, or content marketing, ideally supporting technology or AI-related products
In-depth knowledge of AI: how models actually work, what they're good for, and the full scope of what agentic computing can do. You don't just cite AI trends, you've tested them yourself, starting with local-first
Demonstrated ability to translate complex technical concepts into clear, compelling narratives for varied audiences
Experience coordinating cross-functional go-to-market launches spanning product, sales, PR, analyst relations, and demand generation
A programming or technical background, or at least a real interest in one, is a plus. You don't need to write production code, but you shouldn't be afraid of a terminal window
Ready to move fast and get out of your comfort zone in a high-velocity environment. You'll be working alongside engineers and technical leads, so knowing your way around a spec sheet (and the parts inside a PC) matters
Gaming knowledge and hands-on PC building experience are a must. If you've built your own rig, tuned settings for frame rate, or have strong opinions about GPUs, you'll fit right in here
A good attitude, a real affinity for technology, and a willingness to chase new areas of expertise as the AI landscape shifts
Skilled in all Microsoft Office Applications (PowerPoint, Excel, Outlook)
Familiarity with AI/ML concepts and terminology
Comfort using AI tools (like ChatGPT or Claude) to support research, drafting marketing copy, and project coordination is a must
Experience with content management or digital asset workflows a plus
Experience with any project management or workflow system a plus

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