Marketing & Events Executive

Public Employees Federation (PEF) is a diverse New York State labor union representing over 55,000 professional, scientific, and technical public employees across the state. We are committed to justice, equality, and improving the lives of our members through collective action. As one of the largest public-sector unions in New York, PEF champions fair wages, excellent benefits, and safe working conditions for its members in agencies and facilities statewide.

The PEF Membership Benefits Program (MBP) mission is to serve active, dues-paying PEF members in a PS&T represented position and PEF retirees, with a wide variety of statewide and regional benefits and discount programs. PEF members take advantage of, and enjoy, the PEF Membership Benefits Program for its many benefits including: insurance protection, legal services, financial planning, and travel services, as well as discounted tickets for movie theaters, water/theme parks, sporting events, performing arts, and much more!

Overview:
Under the supervision and direction of the MBP Administrator, the Marketing & Events Executive has primary responsibility for the strategic planning, development, and coordination of all Membership Benefits marketing and statewide event operations. This includes the design and editing of marketing materials, co-management of in-person member engagement events, and extensive travel throughout the state. The Marketing & Events Executive consults with clients and vendors, conducts market research, and ensures high-quality execution of all promotional activities. The position also contributes to program development and assists with planning, reporting, and the ongoing evaluation of MBP services.

Responsibilities:

Supervise administrative and professional staff assigned to marketing, including but not limited to monitoring of workloads, establishing work procedures, approving leave, reviewing timesheets, assigning duties, evaluating, and addressing issues in the absence of the MBP Administrator.

Prepares executive-level correspondence in response to emails regarding program inquiries/web requests, proposals, feedback, vendor coordination, or event engagement, including correspondence, for the signature of the MBP Administrator or PEF President. * Designs, develops, and edits promotional materials including brochures, flyers, web content, and digital copy. Works with the Marketing/Contract Specialist for printing needs and coordinating mailings.

Collaborates with the PEF Communications Department to ensure messaging effectively reaches members through social media and print advertising.

Monitors and maintains our social media presence, including maintaining statistical data. Recommend changes as appropriate to the MBP Administrator.

Responsible for the design and content of the PEF MBP website and PEF mobile app.

As a member of the Executive Team of MBP, manage and execute event planning efforts including coordination of membership meetings, health fairs, information days, and vendor exhibits throughout the State. Organizes facilities and manages all event planning including staffing, scheduling, setup, and event flow.

As a member of the Executive Team of MBP, coordinates event planning including venue selection, vendor management, activities, promotional giveaways, signage, staffing schedules, and travel arrangements.

Conducts market research and vendor outreach; negotiate contracts and source regional partnerships that enhance member benefit offerings in coordination with the MBP Administrator.

Proposes ideas to improve services and the overall quality of member events and communications.

Arranges and monitors NTSI class schedules for Headquarters and Regional Offices.

Assists in the development and implementation of new benefit programs.

Supports the preparation of the MBP Marketing Budget and prepares reports for the MBP Board of Trustees and the annual report to the PEF Convention Delegates.

Attend all meetings of the Board of Trustees.

Evaluates events and campaigns through member feedback and internal reviews to improve program outcomes.

Performs other duties as assigned.

Ability to travel throughout the state.

Consistent and reliable attendance.

Qualifications:

A bachelor's degree in marketing or communications with 5 to 10 years of experience or a master's degree, in marketing or communications, with 3 to 5 years of experience.

Successful candidates must demonstrate:

Strong leadership skills with a collaborative, innovative, and results-oriented mindset.

Exceptional interpersonal skills and ability to effectively communicate (both written and verbal) with staff, union members & elected union members, and our executive team.

Highly organized with strong project management skills and the ability to thrive in a fast-paced environment while juggling multiple priorities and deadlines.

Able to identify opportunities for improvement.

Strong analytical and problem-solving skills.

Salary and Benefits:
The salary range for this position is $78,832.00 (minimum) - $100,188.00 (maximum).

PEF offers an excellent benefit package which includes:

Health insurance with Health Reimbursement (HRA)

Employer paid dental and vision insurance

Employer paid life and long-term disability insurance

401-k with safe harbor contribution

Pension plan through SEIU

Paid holidays, vacation, sick, and personal time

Tuition reimbursement and on-going professional development

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