Director, Regional Sales

Who We Are:
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR.TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role and What You’ll Do:
The PBR Regional Sales Director is responsible for identifying, developing, and closing new corporate partnership opportunities at the national, regional, and local levels. This role drives regional revenue growth by executing local and regional sales initiatives and positioning PBR as a must-have sports and entertainment property. The Regional Sales Director reports to the Vice President, Corporate Partnerships.

This role is ideal for a results-driven sales leader with a strong track record of building relationships, negotiating partnerships, and consistently delivering against revenue targets.

Identify, prospect, and close new local, regional, and national corporate partnerships

Execute all regional and local sales initiatives aligned with broader partnership strategy

Assign and support Regional Sales Managers in lead generation and execution of smaller local deals

Collaborate with Marketing Managers to drive market penetration and audience reach

Partner with Sponsorship Fulfillment to develop and execute market-specific sales campaigns

Build and maintain strong relationships with existing local and regional partners

Grow Tour presence in smaller markets, focusing on core partner categories and extended relationships

Conduct market, category, and local company research to identify partnership opportunities

Monitor competitive landscape and local events to identify new sales prospects

Travel frequently to assigned markets to support relationship development and deal execution

Identify and sell partnership opportunities across multiple PBR properties, including:

PBR Unleash The Beast

PBR Pendleton Whisky Velocity Tour

PBR Team Series

PBR Challenger Tour

Generate and expand relationships with existing partners and extended partner networks to drive incremental revenue

Leverage marketing and sales data to optimize sales strategies by market and region

Conduct sales calls to qualify leads and advance opportunities through the pipeline

Manage partnership inventory, including tracking and documentation of available assets

Support sales initiatives through data collection, analysis, and presentation

Develop sales collateral, presentations, and pitch materials

You Have These:

Excellent verbal communication and professional writing skills

Strong customer service and relationship management skills

Proven ability to manage multiple priorities and projects simultaneously

High level of organization and attention to detail

Ability to build and sustain long-term business relationships

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Bachelor’s degree in Marketing, Sales, Business, or a related field preferred

Minimum of five (5) years of experience in sales, partnerships, or related marketing roles preferred

TKO EEO Statement:
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.

#J-18808-Ljbffr