Creative Director

Salary: $180K - $220K / yearly (based on experience)

About MARLI New York
MARLI New York is a fine jewelry brand that celebrates liberated self-expression and modern individuality. Founded by Maral Artinian, our creations are inspired by the vitality of New York City, blending refined craftsmanship with bold, contemporary design. Our retail environments are designed to be modern and uplifting, catering to a confident client who appreciates thoughtfully curated style.

Job Summary:
MARLI New York is seeking a visionary, highly collaborative Creative Director to define and elevate the visual narrative of our luxury jewelry brand. You will oversee the end‑to‑end creative ecosystem, from product launch campaigns and high‑jewelry storytelling to digital presence, packaging, and store experiences. The ideal candidate possesses an immaculate eye for luxury aesthetics, a deep respect for jewelry craftsmanship, and a proven track record of creating emotional, high‑end brand narratives that resonate with affluent global consumers.

Key Responsibilities:

Brand Strategy & Vision: Establish and maintain a cohesive, ultra‑elevated visual identity across all touchpoints, ensuring consistency from high‑end print ads to digital platforms and retail packaging.

Campaign Ideation & Execution: Concept and direct 360‑degree seasonal campaigns, product launches, and experiential events, translating business objectives into captivating visual stories.

Art Direction: Lead photography, video, and editorial shoots. Curate top‑tier external talent, including photographers, stylists, set designers, and casting agencies.

Team Leadership: Manage, mentor, and inspire an in‑house creative studio of graphic designers, copywriters, and video editors, fostering a culture of excellence and innovation.

Cross‑Functional Collaboration: Partner closely with Product Design, Merchandising, PR, and Marketing teams to ensure creative initiatives align with collection launches and commercial goals.

Trend & Market Insight: Stay ahead of shifts in the luxury market, contemporary art, culture, and digital landscapes to keep the brand relevant while honoring its core heritage.

Qualifications & Skills:

Experience: 8–10 years of progressive creative experience in luxury, fashion, or fine jewelry, with at least 5 years in a dedicated leadership or director‑level role.

BA or BFA in design or advertising.

Portfolio: An exceptional portfolio demonstrating sophisticated art direction, refined typography, storytelling, and an innate understanding of the luxury market's restraint and elegance.

Industry Fluency: Deep knowledge of jewelry casting, metalwork, and gemology aesthetics is highly preferred, though luxury fashion/beauty experience is acceptable.

Technical Skills: Expert proficiency in Adobe Creative Suite and a strong grasp of digital design principles (UX/UI, social media formats, video content production).

Communication: Exceptional presentation and communication skills, with the confidence to pitch concepts to executive leadership and stakeholders.

Salary & Compensation:
In compliance with NYC salary transparency laws:

Base Salary Range: $180,000 – $220,000 per year (dependent on exact experience, portfolio strength, and depth of jewelry‑specific expertise).

Total Compensation Package: Includes performance‑based annual bonuses, comprehensive health/dental/vision insurance, 401(k) matching, product discounts, and paid time off.

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