Brand Designer - San Leandro, CA

Brand Designer
Location:

San Leandro, California, United States

Employment Type:

Regular

Our Company/Job Summary
We are seeking a highly creative and detail-oriented Brand Designer to join our in-house Creative Team. This role is responsible for bringing our brand to life across all consumer touchpoints, from packaging and retail environments to digital and social platforms. The ideal candidate is a self-starter who thrives in a fast-paced environment and is passionate about delivering excellence, and building cohesive, compelling brand assets and experiences.

This role is hybrid, 3 days in office in our San Leandro Headquarters, which is directly next to the San Leandro Bus Station.

Scope of Responsibilities
Brand & Creative Development

Design, build and execute cohesive brand assets across multiple channels, ensuring consistency and highest-quality output

Contribute to the evolution and maintenance of brand identity systems and visual language

Develop and maintain comprehensive brand style guides

Packaging & Product Design

Turn product packaging objective into high quality production-ready packaging designs

Collaborate with cross-functional teams to ensure packaging meets brand, regulatory, and manufacturing requirements

Advertising & Campaigns

Design brand and product advertising for: Traditional media (print, OOH, in-store); Digital platforms (display ads, paid social, web); Social media campaigns; Activations

Translate marketing strategies into compelling creative concepts

Generate high quality image assets. focus on composition, seamless retouching and brand messaging.

Shopper Marketing & Retail

Develop retail and shopper marketing assets including: In-store displays and merchandising materials; Retailer-specific creative (e.g., shelf talkers, signage); eCommerce and eTail content, including product carousels (e.g., Salsify)

Digital & Content Creation

Retouching and composing high quality images

Design, storyboard and produce social media assets (static and motion)

Create and edit video content for marketing campaigns and digital platforms

Support content creation across owned and paid channels

Asset Management

Organize, manage, and archive creative assets within a Digital Asset Management (DAM) system (e.g, Bynder)

Ensure proper versioning, naming, file organization, and accessibility of brand assets

Specific Knowledge & Skills
Required Skills & Experience

Strong portfolio demonstrating expertise in brand design across multiple touchpoints

Mastery of Adobe Creative Suite, especially:

Illustrator (expert)

Photoshop (expert)

Strong understanding of typography, layout, color, and composition

Experience designing for both print and digital environments

Ability to manage multiple projects and meet deadlines in a fast-paced setting

Highly organized with strong attention to detail

Understanding of production processes for packaging and print

Curious with a learning and growth mindset

Preferred Skills

Curiosity and interest in leveraging ai to improve productivity and outcomes

Working knowledge of InDesign, PowerPoint, MS Word and Acrobat

Experience with After Effects or other motion design tools

Video editing and basic animation skills

Familiarity with eCommerce platforms and content systems (e.g., Salsify)

You Are

A self-starter who takes initiative and ownership of projects from concept to execution

A creative problem solver with a strong eye for design and storytelling

Collaborative, adaptable, and open to feedback

Passionate about building brands and creating meaningful consumer experiences

Someone who believes that craftsmanship and excellence in execution is worth striving for

Bonus Qualifications

Experience with ai image generation

Experience in consumer packaged goods (CPG) or retail brands

Experience working with cross-functional teams (marketing, sales, product development)

Salary Range
$84k to $110k

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