Field Marketing Manager

The Field Marketing Manager plays a key role in bringing the LifeWorks experience to life at our Walmart client locations. This position leads the execution of innovative marketing programs, merchandising strategies, product launches, and promotional campaigns that enhance the customer experience and drive engagement. Serving as the primary liaison between the LifeWorks Marketing team and Walmart locations, you’ll build strong partnerships, identify opportunities to elevate offerings, and help deliver creative solutions that align with client goals, customer needs, and brand standards. This is a highly visible role that combines strategy, creativity, and collaboration to make a meaningful impact across the business.

This role requires company-sponsored travel to Northern California for approximately one week each month to support client locations, strengthen partnerships, and ensure successful execution of marketing initiatives in the field.

Job Responsibilities

Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis

Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction

Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)

Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing

Build Relationships with clients, organization department heads and subgroups/ community groups

Qualifications

Requires at least 3 years of product, marketing and / or merchandising experience

Requires people management experience for at least 2-3 direct reports

Requires a bachelor’s degree or equivalent experience in business or marketing

A proven ability to increase sales and measure the impact/return on investment on implementation of programs

A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically

Must have excellent interpersonal skills including presentation, public speaking and client interaction skills

Must be able to efficiently utilize social media and MS Office products to accomplish work tasks

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