GEICO is seeking a data‑driven Customer Lifecycle Marketing Strategist to plan, launch, and optimize campaigns across email, SMS, and direct mail. You will use lifecycle analytics and personalized engagement strategies to retain customers and drive loyalty, coordinating with Product, Analytics, Creative, and Operations teams.
The role emphasizes designing onboarding, engagement, renewal, and retention journeys, translating strategy into actionable campaigns, and supporting A/B testing and
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Data-Driven Lifecycle Marketing Strategist (CRM & Retention)
GEICO · New York, NY, USA ·
- Pay:
- 91.225 - 141.450
- Job type:
- Full Time