Director of Sales

Arvum Senior Living proudly manages Assisted Living and Memory Care communities across 8 different states, representing over 2,000 units throughout the Gulf Coast and Midwest region. Rooted in our Pillars of Excellence, Arvum creates purpose‑driven environments where seniors are supported with compassion and where Team Members find meaningful work, strong culture, and continuous opportunities to grow.

Position Summary
The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi‑communication platforms to inspire prospective residents to move into the community. The DOS connects with new inquiries and existing inquiries with the goal of converting these leads to move‑ins to achieve occupancy targets. Utilizes industry trends and knowledge of local competitors to create successful sales tactics. Success is measured in sales conversions, revenue optimization, move‑ins, and average daily occupancy.

Responsibilities

Interact with all leads provided through multiple channels including advertising, public relations, referral, or personal contact and convert those leads into residents of the community using professional selling skills and the sales process.

Build customer‑focused relationships by advancing the lead through the sales process and gaining customer commitment.

Execute all facets of the Sales Playbook (Sales System) including proper discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.

Manage the sales tracking reports and provide daily updates and convey all activities to the Executive Director.

Conduct weekly strategy and advisory meetings with the Executive Director.

Communicate sales results to key stakeholders at least one week in advance.

Consistently conduct on‑site walk‑throughs of the community to ensure the tour path and model rooms are ready for visitors.

Plan and execute local sales events to generate and convert leads.

Pull management reports on sales activities, leads, move‑ins, conversions, and critical success factors.

Track leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.

Collaborate with the Executive Director and marketing teams to develop marketing tactics to achieve lead goals.

Conduct quarterly competitive market research, including established communities and new/upcoming communities, product ranking and analysis, and accurately report data into the competitive market analysis tool.

Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.

Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Leadership.

Demonstrate a strong understanding of the senior living industry and local market conditions.

Strive to meet predetermined monthly sales goals.

Determine which revenue drivers to utilize, including pricing, incentives, inventory management, to optimize net revenue and achieve budget.

Use selling skills with prospective residents to achieve everyday revenue optimization.

Analyze and interpret sales metrics to make recommendations on business operations to improve community NOI.

Provide expert advice to both prospective residents and both internal and external business partners.

Identify and develop an effective network of non‑paid referral sources to generate leads and move‑ins.

Plan and execute monthly presentations to professional referral sources.

Lead monthly referral development meetings with ED and appropriate executive team members to utilize all community resources to expand the referral network.

Properly document all networking and professional referral sources in the CRM.

Review and facilitate the Move‑In Packet with the resident and/or family.

Facilitate and coordinate the Resident Assessment with the clinical team.

Oversee and manage the move‑in process to ensure a smooth transition into the community.

Ensure all state‑mandated paperwork and forms are completed on or before the move‑in date by the family and/or resident.

Coordinate with ED, BOM and DHW to ensure the resident’s administrative files are fully prepared according to state‑specific regulatory requirements, so lease signing is on the scheduled date without delays.

Keep abreast of professional development in the field by reading, attending conferences and training sessions.

Always act professionally and honestly in the representation of the Community concept of senior living.

Actively participate in all community leadership meetings and functions.

Perform other duties as assigned.

Qualifications

Bachelor’s degree in marketing, business, public relations, or related field preferred.

Two years in marketing/sales in a senior living setting preferred.

Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).

Experience working with sales CRM systems, tracking leads and sales activities.

Benefits
For eligible employees, we offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, uniforms (where applicable), and additional perks such as an Employee Assistance Program, volunteer time off, and wellness‑related benefits.

Equal Opportunity Employer
We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

Note to Applicants
This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case‑by‑case basis.

Regulatory Compliance & Background Screening
Compliance with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility is required. Employment may be contingent upon successful completion of state‑mandated and/or federally required background screenings, including criminal history checks, fingerprint‑based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access. Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state‑specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. ... [content omitted for brevity]

JOB CODE
1007065

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