Product Manager - Croslands

Job Title
Product Manager

Business Unit
Dermatology

Location
Sun House, Mumbai

Job Summary
As a Group Product Manager (GPM) within Marketing, you will usually be office based. The role encompasses marketing and sales in collaboration with commercial management, headquarters (product brand planning), sales management, market access management, medical management, registration colleagues, communication agencies, and market advice groups. They also manage the Product Life Cycle (PLC) of Brands.

Key Responsibilities

Development of marketing and promotional plans for products to support the end consumers need

Monitor business performance and support the portfolio with the help of regular tracking

Market intelligence through primary research and customer connect

Writing and executing strategic business and marketing plans in collaboration with important prescribers, opinion leaders, round tables, and other advisory groups

Joint financial responsibility for budgets (advertising and promotion, conferences and symposia, sales brochures and other product documentation, website content, literature), as well as analysis of budget income and costs

Initiating and coordinating marketing activities and projects

Presentation to staff and training field staff for the same

Visiting national and international congresses, hospitals, and key opinion leaders (KOLs)

Translating the corporate brand strategy in close collaboration with headquarters, together with logos and visuals, working with corporate product budgets (approval for expenditure on projects, local communication strategies), and providing input into corporate product strategy

Discussion partner for first, second, and third-line professionals such as general practitioners, medical specialists, pharmacists, and other medical professionals, and for other DMU members (decision-making units) such as local and national formulary committees and insurance companies

Organizing advisory councils, acting as a discussion leader or chairman, or giving product presentations

Collaboration with internal & external media to ensure the proper execution of strategies

Travel Estimate
5-6 days in a month

Job Requirements
Educational Qualification
B. Pharm / M. Pharm & MBA

Experience
4 -10 years

Preferred Qualifications

Preferred background in clinical dermatology with a robust understanding of therapeutic trends

Extensive experience building and maintaining strategic relationships with Dermatologists and key HCP stakeholders

Demonstrable success in marketing or sales; strategic insight

Effective networking skills and planning ability

Creativity and persuasiveness

Analytical and conceptual strength, strong and inspiring personality

Self-starting and entrepreneurial

Disclaimer
The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

Equal Employment Opportunity
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.

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