Vice President, Creative Services

This position is onsite at our New Rochelle office.
Position Purpose

The Vice President, Creative Services will define and guide the company’s creative vision, ensuring design quality and consistency across products and channels, aligning creative outcomes with business strategy. This role combines strategic thinking, design leadership, people management, and cross-functional influence.
The Vice President, Creative Services will proactively monitor, evaluate, and implement emerging digital design technologies, interactive publishing platforms, and visual communication tools to ensure our educational materials remain pedagogically innovative, effective, visually engaging, and technologically relevant across both product development and marketing initiatives in the rapidly evolving educational publishing landscape.
Duties & Responsibilities

Marketing

Vision & Strategy:

Set high-level creative and design direction; translate business goals and brand strategy into coherent experience principles and long-term roadmaps.
Design Stewardship:

Establish and enforce design standards and guidelines; ensure quality and consistency across channels: email, ecommerce, video, collateral, advertising, social media, conferences, content platforms, and research/efficacy reports.
Cross-Functional Alignment:

Act as the principal creative partner to marketing leads, ensuring integrated visual messaging; translate stakeholder requirements into design priorities.
Team Leadership & Development:

Hire and mentor designers and creative managers; build career ladders; define competencies and cultivate a high-performance creative culture.
Development Efficiency:

Establish a clean and effective workflow that meets deadlines established at projects’ initiation.
Metrics & ROI:

Link creative work to business KPIs and define success metrics (conversion, retention, NPS, task completion) and use evidence to prioritize investments.
Product Development

Design Excellence:

Oversee creative vision, strategy, and execution of all product lines and platforms to ensure they meet high standards for engagement, accessibility, ease of use, and cultural relevance across all formats and multiple languages; with Publisher and editorial teams, ensure instructional design is realized.
Brand Guardianship:

Ensure product experiences consistently reflect brand values, voice, and visual identity.
Creative & Collaborative Leadership:

Act as principal creative partner to product leads, including designers, writers, editors, and digital developers in developing cutting-edge learning materials informed by data and user research.
Instructional Design Compliance:

Ensure that all materials in development for teachers, students, parents and communities meet established educational materials guidelines and requirements as defined by state standards, state and district contracts, international norms, etc., including font sizes, contrast analysis, and innovative instructional approaches.
Development Efficiency:

Establish and document a clean and effective workflow that balances quality and scalability; in concert with product development teams, help ensure that all deadlines are met efficiently (simultaneous projects range from 1-week to 1-2‑year turnarounds) and suggest solutions or adjustments to workflows as needed and in a timely fashion.
Management Prowess:

Model and lead teams in development of market-responsive, deadline‑observant institute and manage production schedules and budgets, identifying risks and mitigation strategies as needed.
Hybrid Product Development:

Guide cross‑functional teams to design products that seamlessly deliver content in print and digital formats and leverage digital tools to enhance teaching and learning.
Job Requirements, Skills and Experience

10+ years of creative leadership experience—product and promotion—preferably in educational publishing or related field
Bachelor's degree required; advanced degree in education, design, or related field preferred
Proven track record leading large creative teams in developing successful print and digital products (complex, multi-component) and multi‑channel marketing initiatives (email, ecommerce, video, collateral, advertising, social media, conferences, content platforms, research/efficacy reports)
Understanding of PK–12 literacy landscape
Exceptional communication and presentation skills
Ability to balance creative vision with business objectives and educational effectiveness
Ability to work on site (in New Rochelle)
Salary Range: $150,000 - $200,000
*The base salary range represents the low and high end of the expected salary range for the position. The base salary offered may depend on a variety of factors such as geographic location, experience, education, and skill level.
Benchmark Education Publishing (BEC) and its affiliates are proud to be an Equal Opportunity Employer.

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