Brand Manager - Hendrick's

Company
William Grant & Sons

Location
New York, NY

Other
Marketing

Job Introduction
Are you looking for a fantastic opportunity to work on a dynamic, high priority, and fast-growing brand? Hendrick's Gin has revolutionized the Gin category by creating the super-premium Gin segment with its delightfully peculiar brand and its deep connection to craft cocktail mixology. The Brand Manager will play a key role in further accelerating growth by bringing Hendrick's distinctive brand world to more consumers. This unique role offers general management experience and go-to-market experience within a Global Brand operating framework.

Main Responsibility
The Brand Manager will support the development of brand strategy and drive growth of Hendrick's through excellent marketing execution. The Brand Manager will also lead or support key programs, including but not limited to creative development; PR/influencer/experiential programs; shopper and eCommerce programs; media planning and social media. Lastly, the Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new opportunities.

Our Ideal Candidate
Our ideal candidate brings 2-3 years of brand management experience at a world-class CPG company or alcohol beverage company, ideally both. In addition, our ideal candidate has a demonstrated track record of leading projects from strategy to execution to evaluation, working with cross-functional teams leading agencies and managing global and commercial stakeholders. A strong knowledge of culture and social media culture is preferred. The salary range for this role, based out of the NYC office is, $107,000 - $130,000.

What We Can Offer You

We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.

Our employees enjoy a generous vacation entitlement.

Comprehensive Private Healthcare that includes Medical, Dental & Vision

Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.

Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.

Our Life and AD&D cover is a multiple of three times your annual basic salary.

Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.

Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.

Learning resources to help you be your best self.

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