Digital Media Manager

Digital Media Manager
Location: Edgewater, NJ or Miami, FL offices.

Overview
DXagency is a full‑service marketing agency that partners with clients to deliver strategic media plans and cost‑effective results. We work closely with our clients, becoming a part of their teams and ensuring their brand excels in every campaign.

Responsibilities

Audience research in syndicated and first‑party data sources.

Recommend, place, and analyze paid display, programmatic, and social media campaigns for existing and prospective clients.

Partner with account teams to manage client relationships and grow business opportunities.

Manage creative specifications and ensure proper QA, pixel placement, and implementation of campaigns.

Create tactical plans, presentations, and supporting media plan documents/templates.

Track and report on campaign performance and target metrics across all channels, flagging needs for intervention.

Monitor monthly spend pacing and approve invoices.

Identify ways to optimize or improve campaigns through testing and data‑driven insights.

Deliver actionable campaign reports to clients.

Negotiate placement costs with vendors and media outlets, then execute purchases once approved.

Leverage creative knowledge to develop new creative assets, landing pages, and campaign strategies.

Own campaign performance, including model analysis, optimization, and testing.

Provide inputs on campaign planning and the effective use of digital media channels to achieve client goals.

Participate in weekly calls with clients to share insights and progress notes.

Collaborate with the Client Strategy team to understand goals, address client needs, and communicate results.

Become an expert in media platforms and analytics tools across Display, Programmatic, Social, Mobile, Video, Email, and Connected TV.

Prepare content, reports, and presentations for proposals and sales materials.

Attend meetings with media partners, identifying new client growth opportunities.

Requirements

At least 5 years of experience in digital media buying, specifically within paid social, display, programmatic, and SEM.

Fluency with leading platforms such as DFA, TURN, MediaMath, Facebook Ads Manager, Twitter Ads, and Google Ads.

Experience with programmatic media buying.

Google Ads or Display certification is a plus.

BA/BS in Advertising, Finance, Statistics, Business, Marketing, Economics, or related field.

Excellent detail orientation, time management, and organizational skills.

Strong written and verbal communication skills.

Ability to multitask in a fast‑paced environment.

Entrepreneurial spirit, strong work ethic, and proven initiative.

Proficiency in Microsoft Office suite (Excel, Word, PowerPoint, Outlook).

Google Ads and Facebook Blueprint certifications are a plus.

DXagency is an equal opportunity employer. We recruit, employ, train, compensate and promote based on merit, without regard to race, religion, color, sexual orientation, gender identity or expression, veteran status, disability, age, marital status, or any other protected characteristic.

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