Channel Marketing Manager

We're looking for a Channel Marketing Manager to support the execution of our broker channel growth strategy. This person will be the day-to-day engine behind the content, campaigns, and marketing activities to help our broker group build pipeline, deepen broker partnerships, and keep Helpside top-of-mind with the broker community.

This is a hands‑on role for someone who wants to learn the mechanics of B2B growth in a focused channel. You'll write, build, send, post, track, and iterate, with direct visibility into how broker partnerships drive revenue.

DUTIES
Content creation and management

Draft broker-facing content including newsletters, one-pagers, case studies, blog posts, social posts, and email campaigns that speak to the realities of selling and servicing PEO business

Maintain a content calendar aligned with broker sales cycles, renewal seasons, and key industry moments

Partner with internal subject matter experts (HR, benefits, payroll, compliance) to translate Helpside expertise into broker‑ready resources

Keep the broker resource library current, organized, and easy for brokers to use with their own clients

Marketing campaigns and outreach

Build and execute email nurture campaigns to brokers in the pipeline and existing partner brokers

Manage broker-focused social media presence (primarily LinkedIn) in coordination with the Director

Coordinate broker webinars, lunch‑and‑learns, and educational sessions, including invitations, follow‑up, and content prep

Support broker event presence including conferences, association meetings, and Helpside-hosted gatherings

Sales and relationship support

Build and maintain sales collateral, pitch decks, and leave‑behind the Director uses in broker meetings

Develop co‑branded materials and campaigns brokers can use with their own prospects

Help onboard new broker partners with welcome sequences, training resources, and introductory touchpoints

Assist with broker referral tracking and recognition programs

Measurement and iteration

Track engagement across email, content, and events; report on what's working and what isn't

Maintain CRM hygiene for broker contacts and partner activity

Help build a simple growth playbook for the broker channel: what we run, when we run it, and what results we expect

REQUIRED QUALIFICATIONS

2-5 years of experience in marketing, content, communications, sales support, or a similar role; recent grads with strong internship experience will be considered

Strong writing chops; you can take a complex topic and make it clear, useful, and on‑brand

Comfortable with tools like HubSpot (or similar CRM/marketing platforms), Canva, LinkedIn, and standard office suites

Organized and self‑directed; able to juggle multiple campaigns and deadlines without dropping the ball

Curious about how businesses grow; eager to learn the PEO industry, the broker world, and B2B channel marketing

Comfortable working closely with sales‑minded teammates and translating their needs into marketing output

Bonus: any prior exposure to PEO, employee benefits, insurance, HR tech, or broker/agency channels

GREAT THINGS THAT COME WITH WORKING HERE
Helpside employees have many perks to the job such as:

Health insurance 100% paid by employer (for both employee and family!)

Additional voluntary supplemental benefits including dental, vision, life insurance, disability, accident, critical illness, etc.

401(k) with company match

Paid holidays

Paid time off

Great company culture

Fun company events

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