Marketing Manager Business and Commercial Payments

At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.

Summary of the Job:
The Marketing Manager Business and Commercial Payments at FNBO plays a pivotal role in shaping the marketing and communications strategies that drive measurable business outcomes across the commercial banking and payments segment. In this role, you'll be responsible for translating business objectives into strategic marketing plans and delivering high-impact multi-channel campaigns that influence desired client and prospect behaviors, accelerate growth, and strengthen brand equity.

Through hands‑on campaign leadership and close partnership with business leaders, key stakeholders, and Marketing Centers of Excellence, you'll ensure the successful execution and optimization of marketing initiatives aligned to FNBO's core objectives: building, enhancing, and protecting the brand; acquiring new clients; deepening existing relationships; and improving marketing effectiveness and efficiency.

Working closely with Marketing Leadership, Business Leadership, and Centers of Excellence, you'll lead campaign strategy, messaging and offer development, and data‑driven performance analytics to continually refine approaches based on market insights and financial outcomes.

Job Specific Responsibilities/Accountabilities:
Strategic Business Partnership

Serve as day-to-day marketing liaison to Business Leadership for assigned lines of business

Translate business objectives into actionable marketing strategies with defined success metrics

Contribute insights and recommendations to strategic planning discussions

Present strategic recommendations and performance insights to senior stakeholders

Marketing Strategy & Planning

Contribute to end-to-end marketing and communications strategy for assigned product lines

Develop detailed tactical plans for lifecycle marketing approaches spanning awareness, acquisition, engagement, and retention based on strategic direction

Help define customer segmentation, targeting strategies, and messaging frameworks

Build integrated campaign plans across channels (digital, direct mail, email, events, etc.) that bring strategic vision to life

Campaign Ownership & Execution

Own end-to-end campaign execution for strategic initiatives, working with Project Managers support for coordination of campaign deliverables

Lead campaign briefings with Centers of Excellence to ensure strategic intent is maintained and executional excellence is achieved

Make real-time optimization decisions during campaign flight to maximize performance

Maintain hands‑on involvement in critical campaign elements including targeting, messaging, offer structure, creative development, and channel deployment

Manage day‑to‑day campaign operations including troubleshooting, vendor and/or Project Manager coordination, and quality assurance

Drive continuous improvement through in‑flight testing and optimization

Growth & Performance Management

Track and report against marketing KPIs and growth objectives in alignment with business targets

Manage campaign budgets and contribute to marketing P&L and ROI analysis for assigned portfolios

Conduct ongoing performance analysis and recommend strategic optimization based on data insights

Develop and execute testing agendas to continuously improve campaign effectiveness within established strategic frameworks

Identify performance trends and opportunities

Cross‑Functional Leadership

Partner with Project Managers and Centers of Excellence to ensure flawless campaign execution and on‑time delivery

Collaborate with Analytics to leverage customer insights and predictive modeling for tactical application

Work with Product teams to align marketing strategies with product roadmaps and strategic direction

Direct creative development with Centers of Excellence, ensuring brand consistency and strategic alignment

Serve as primary point of contact for business unit, operational marketing questions (working through the project manager) and execution details

Market Intelligence

Monitor competitive landscape and industry trends

Incorporate customer research and behavioral insights into strategy

Identify new opportunities for customer acquisition and portfolio growth

Key Skills:
Strategic Marketing Leadership

Proven ability to translate strategic direction into detailed plans that drive business results

Experience executing multiple campaigns simultaneously while maintaining strategic alignment

Strong execution mindset with ability to balance strategic thinking with hands‑on implementation

Financial & Analytical Acumen

Strong ROI orientation with experience managing campaign budgets and contributing to P&L analysis

Ability to analyze complex data sets and translate insights into tactical optimizations and strategic recommendations

Proficiency with marketing analytics tools and performance dashboards

Business Partnership

Experience working directly with senior business leaders as a strategic partner

Ability to influence without authority and build consensus across stakeholders

Strong presentation and communication skills

Customer‑Centric Thinking

Deep understanding of customer journey mapping and lifecycle marketing

Experience with segmentation, personalization, persona, and behavioral targeting

Knowledge of acquisition funnel optimization

Execution Excellence

Ability to balance strategic thinking with hands‑on execution

Experience managing multiple campaigns simultaneously

Results‑oriented with strong project ownership

Comfortable working in both strategic and tactical capacities

The Ideal Candidate for This Role:
Required:

Bachelor's degree in Marketing, Business, or related field

5-7+ years of marketing experience with demonstrated execution excellence and strategic impact

Financial services industry experience in a B2B setting (business banking preferred)

Familiarity with client experience/event strategies that drive connections

Proven track record of driving measurable business outcomes through marketing and communications strategies

Experience with marketing analytics, campaign performance measurement, and ROI analysis

Strong financial acumen and budget management experience

Ability to work in fast‑paced environment with multiple stakeholders

Desired:

Experience with CRM platforms and marketing automation tools

Experience with account‑based marketing (ABM) strategies and tools

MBA or advanced degree

Familiarity with event marketing, digital marketing channels and attribution modeling

Candidates must possess unrestricted work authorization and not require future sponsorship.

This role may have a specific starting pay within this range.

Compensation:
Compensation range (base pay): $81,662.00–$134,741.00

Work Environment:
It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in‑person collaboration three (3) days a week with remote flexibility two (2) days a week. The location is subject to change based on business needs.

Benefits Overview:

Medical, Dental, Vision Insurance

401k, With Matching Contributions

Time Off Programs

Health Savings Account (HSA)/Dependent Care

Employee Banking

Growth Opportunities

Tuition Assistance

Short‑Term/Long‑Term Disability Insurance

Equal Opportunity & Belonging:
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.

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