Meta Ad Videographer & Editor — High-Impact Creator Job at ZipString in Suwanee

About ZipString
We make toys that stop people in their tracks.
ZipString is an innovative consumer toy company behind some of the most jaw-dropping, scroll-stopping products on the market — the ZipString Original, ZipString Luma, and the newest addition, ZipString Aracna. We've sold over

3 million units across 60+ countries , and we're just getting started.
You've probably seen us: we were featured on

Shark Tank , went viral with

Dude Perfect , and our products have been covered by

Forbes ,

Good Morning America ,

ABC ,

The New York Post , and

Good Housekeeping . We're a

2026 Toy of the Year Finalist , hold a

STEAM Authentication , and have been recognized by the

British Toy and Hobby Association . Our products are sold at

Walmart

and

Target .
Oh — and we work surrounded by toys all day. Yes, it's as fun as it sounds.
The Role
We're looking for a skilled, experienced

Videographer & Editor

to join our in-house Video Production Team. This isn't an entry-level role — we need someone who can walk in on day one, understand the Meta advertising ecosystem deeply, and immediately begin producing high-performing paid video ads that drive real results.
Your primary mission is to create

scroll-stopping Meta Ad creative

that our Paid Media team can test at volume and scale. You know what makes someone stop mid-scroll. You understand hooks, pacing, storytelling, and the nuances of what performs on Facebook and Instagram feeds, Reels, and Stories. You've done it before, you have proof of it, and you're hungry to do it again.
This role reports directly to the

Video Producer .
What You'll Do
Primary — Paid Media Creative (Meta Ads)
Concept, film, and edit a high volume of Meta Ad creatives (video and mixed-media) for ZipString Original, ZipString Luma, ZipString Aracna, and all upcoming ZipString products
Build ad creative that consistently meets and exceeds the Video Team's KPIs — hook rate, hold rate, click-through rate, ROAS, and more
Produce enough ad volume to give the Paid Media team a robust library of variants to test
Iterate rapidly based on performance data — understand what's working, kill what isn't, and double down on what converts
Develop creative concepts and briefs in collaboration with the Video Producer and Paid Media team
Secondary — Organic Short-Form Content
Shoot and edit short-form content for ZipString's social media accounts:
TikTok —

@zipstring
Instagram —

@zipstring
YouTube —

ZipString Official
Help build content pipelines for our growing long-form YouTube presence as we expand into long-form video strategy
UGC Campaign Support
Assist in coordinating and running UGC campaigns with ZipString's creator network
Review, select, and edit UGC footage into usable ad and organic content
Communicate briefs and feedback clearly to external UGC creators
Film and edit Hero Videos for new ZipString product launches
Assist in other production projects as needed (e.g., brand videos, website assets, trade show content)
Attend domestic toy trade shows a few times per year to film bulk content on location
What You Bring
Required Experience & Skills
Proven, multi-year track record of creating

high-performing Meta Ads

— please come ready to show your work and results
Deep familiarity with what makes paid video creative convert on Facebook and Instagram
Expert-level proficiency in

Adobe Premiere Pro

and

Adobe Audition
Strong working knowledge of

Adobe Media Encoder
Experienced shooting on

mirrorless cameras

(Sony cameras preferred) and

iPhone
Skilled in

audio recording ,

lighting for studio shoots , and

on-location lighting setups
Comfortable behind the camera and in the edit suite — you're just as confident in one as the other
Nice to Have
Experience with

Adobe After Effects

(motion graphics / visual effects is a plus)
Background in consumer goods, e-commerce, or DTC brand video production
Experience coordinating UGC creator campaigns
Who You Are
Self-starter

— you don't wait to be told what needs to be done next
Creative

— you bring ideas, concepts, and vision, not just execution
Results-driven

— you care about KPIs, not just how a video looks
Leader

— you take ownership, give feedback, and raise the bar around you
Team player

— you collaborate across teams and communicate clearly
Growth-seeker

— you study what's working in the industry, stay curious, and keep pushing your craft forward
Adaptable

— a growing company means priorities shift; you roll with it and stay focused
The kind of person who, when they see a bad ad, already knows exactly how they'd fix it
Requirements
This role requires

domestic travel

a few times per year (toy trade shows)
Must be able to work

full-time, in-office

at our Suwanee, GA location
Monday–Friday, 9:00 AM – 5:00 PM
Must have a portfolio demonstrating Meta Ad creative performance — results matter
Salary:

$75,000 – $85,000 Depends on experience
Unlimited PTO
We need to see portfolios. You may be asked to produce a video.

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