Marketing Coordinator

Marketing Coordinator Reports to: Hospital Administrator, Hospital Leadership Department: Referral Marketing, Administration. Employee Status: Non-Exempt.
Overview The Marketing Coordinator plays a key role in delivering exceptional communication and support to our referring community. Responsibilities include coordinating marketing initiatives and strategies to strengthen awareness of our specialty services and to deepen engagement with partners.
Qualifications 5+ years of customer service experience
3+ years of assisting in an administrative capacity
2+ years of specialty veterinary experience
2+ years of direct marketing experience
Thorough knowledge of the veterinary field
Advanced computer skills and ability to learn new programs
Skillful with managing social media channels
Graphic design experience preferred
Creative mindset with keen eye for design
Kind, sociable, approachable; thrives in public situations and enjoys building connections
Excellent verbal and written communication skills
Organized, dependable, focused with ability to manage multiple relationship touchpoints and follow‑ups
Physical Requirements Must be able to lift 30+ pounds
Must be willing to work weekends and extended days/hours periodically for events
Willing to travel for hospital visits, training, and meetings as needed
Visual acuity sufficient to maintain accurate records, recognize people, and understand written directions
Ability to speak and hear sufficiently to give information in person and over the telephone
Motor skills adequate for utilizing office equipment and technology
Animal allergies must be controlled with medications
Responsibilities Conduct monthly visits to referring practices aligned with specific marketing campaigns, focusing on strengthening relationships and expanding engagement
Research and identify new referring practices and community partners and develop thoughtful approaches to initiate and nurture relationships
Maintain an active and organized pipeline of referral relationships, tracking engagement, follow‑ups, and opportunities for continued connection
Consistently follow up with referring practices after visits, events, and key interactions to reinforce relationships and support ongoing engagement
Partner with leadership to prioritize outreach efforts based on hospital goals, referral trends, and growth opportunities
Gather insights from referring partners to better understand their needs and preferences, sharing feedback to inform hospital strategy
Help organize and prepare client and pDVM gifting for various projects, ensuring thoughtful and personalized engagement
Assist in the planning and execution of CE events and community involvement, representing the hospital professionally and approachable
Work with vendor representatives on event opportunities and support, maintaining strong collaborative relationships
Maintain all social media channels and identify inventive ways to foster engagement and connection with client and referring communities
Assist in digital communications and campaigns to highlight services, increasing awareness and encouraging engagement
Evaluate referral reports and remain knowledgeable on trends to identify opportunities to strengthen relationships
Create marketing materials and resources that highlight services and support ongoing outreach and conversations with veterinary communities
Support referral and growth objectives by increasing awareness, strengthening partner loyalty, and encouraging consistent utilization of hospital services
Be knowledgeable of referral responsibilities and assist as needs arise, disseminating new protocols relating to referral processes and communications
Advocate for proper implementation of new and existing protocols related to referral management
Attend meetings as requested by management or committees
Promote a positive and collaborative environment among all hospital teams, fostering employee engagement and loyalty
Assist in communications to the team regarding special events and other situations as needed
Set a positive example for colleagues in respectful communication with clients and referring community
Benefits Competitive salary and comprehensive benefits package including medical, dental, vision, paid vacation, holidays, sick days
401(k) retirement plan
Generous pet care discounts
Health and well‑being programs providing resources and training
Equal Opportunity Employer We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at vcacareers.com.

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