Senior Product Manager Diagnostics

Role Description

As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels. This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.

Key Responsibilities

Marketing & Commercial Execution

Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)

Ensure consistency of messaging, campaigns and brand execution across Region North Europe

Manage marketing budgets effectively within agreed limits

Support the achievement of sales and margin targets for priority product areas

Marketing Communications & Campaigns

Create compelling internal communications to inform and inspire regional teams

Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements

Develop editorial content, including articles and white papers

Drive brand visibility through customer events, promotional activities and industry congresses

Product Lifecycle Management

Act as the product expert for sales and management teams, supporting product training as required

Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions

Provide timely regional input to Area and Global Marketing teams, including demand forecasting

Market Intelligence & Insights

Conduct quarterly analysis of sales performance, market share and competitor activity

Present insights, trends and recommendations to senior marketing and sales stakeholders

Design targeted, account‑specific campaigns to improve market penetration

Qualifications

Degree‑level education in Business, Science or a related discipline

Proven experience in tactical marketing

Strong understanding of marketing principles in IVD

High level of customer focus and ability to operate in a cross‑functional environment

Strong drive for results, influence and initiative

Requirements

Digital and social media marketing experience

CRM‑based campaign experience (e.g. Salesforce or similar)

IVD market knowledge and/or relationships

Financial acumen with experience using Excel

Benefits

Competitive salaries

Superb defined contribution pension scheme

Private healthcare

Life assurance

Flexible benefits scheme