Sr. Manager Digital Marketing Americas

About The Role
The Senior Manager of Digital Marketing, Americas is a key regional leader responsible for the execution, optimization, and performance ownership of our digital marketing initiatives across the Americas. Working closely with the Global Center of Excellence (COE), serving as the Americas' voice in how global platforms, tools, and strategies are deployed and localized to drive commercial impact. The Senior Manager will be the accountable owner of regional KPIs, actively driving a performance culture while coordinating cross‑functional efforts to improve the lives of people living with diabetes.

Key Responsibilities
Regional Activation & Operational Excellence

Execute Digital Strategy: Lead the regional adoption and execution of digital strategies, ensuring paid media, social, and automated channels are tailored to the Americas market

Manage the Stack: Own the day‑to‑day regional implementation and performance of marketing automation tools within the enterprise stack

Optimize Local Workflows: Develop and refine regional processes that feed content, data, and campaigns into global platforms to maximize speed‑to‑market

Performance, Measurement & Accountability

Own Regional KPIs: Serve as the accountable owner of digital marketing KPIs across the Americas region — defining, tracking, and reporting on metrics that connect digital activity to commercial outcomes including HCP engagement, patient acquisition, lead quality, and conversion rates

Build the Measurement Framework: Develop and maintain a structured regional performance dashboard in partnership with Global COE and Analytics teams, ensuring data integrity and consistency across markets

Drive a Culture of Accountability: Establish clear performance baselines, set targets, and lead regular cadences to review results with regional commercial and marketing stakeholders

Close the Loop with Global: Serve as the primary data voice from the Americas to the Global COE — synthesizing regional performance trends, surfacing insights, and advocating for roadmap prioritization based on evidence

Translate Data into Action: Move beyond reporting — own the optimization cycle by identifying performance gaps, diagnosing root causes, and driving tactical and strategic adjustments with urgency

Forecast & Plan: Contribute performance‑based inputs to annual planning cycles, including budget recommendations and channel investment decisions grounded in regional KPI performance

Collaboration & Partnership

Global-Regional Coordination: Maintain consistent collaboration with the Global Digital COE to ensure alignment on roadmaps, compliance, and metric definitions

Commercial Support: Partner with regional Sales and Product teams to align digital activities with commercial goals and local product launches

Knowledge Sharing: Contribute to a culture of learning within the Americas region, helping to scale global best practices across local teams

Travel up to 10%

Must Have: Minimum Requirements

Bachelors Degree with 7+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience

OR Master's Degree with 5+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience

Nice to Have

Matrix Navigation: Proven ability to drive results in a Global/Regional model where tools and strategy are centralized, but execution is localized

Industry Expertise: Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area

Commercial Acumen: Strong sales orientation and experience partnering with field‑based sales forces and sales‑integrated marketing approaches

Regulatory Knowledge: Understanding of HIPAA/GDPR and digital marketing compliance in regulated healthcare environments

Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co‑workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation
MiniMed offers a competitive salary and flexible benefits package. Salary ranges for U.S (excl. PR) locations (USD): $136,000.00 - $230,000.00. For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $150,000.00 - $256,000.00 USD. Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. This position is eligible for a short‑term incentive called the Short Term Incentive (STI).

At MiniMed, we are committed to supporting the well‑being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long‑term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short‑term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non‑qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.

EEO Statement
It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities.

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