Director, Brand Experience

Responsibilities

Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives

Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives

Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business

Apply your experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements

Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans

Work with analytics and research teams to identify/apply findings and the investment and operations teams to ensure flawless implementation

Analyze client’s audience strategiesand work with internal groups to lead business case development

Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner

Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

8+ years of media planning experience

Previous management experience

Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients’ strategic goals and KPIs

Strong understanding of analytics to inform and validate planning and strategy

History of identifying media opportunities, presenting them to clients, and executing

Experience monitoring and recommending improvements to the entire media planning process

Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes

Portfolio management of paid media for a large brand

Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Accommodation & EEO
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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