SEO Specialist

Overview
As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and data-driven strategies to existing and prospective clients. They build strong client relationships by providing sound strategic guidance, ensuring excellence in delivery and reporting tangible results.

The SEO Specialist has a good understanding and hands‑on experience in all areas of search engine optimization (SEO) and is pivotal to the successful planning and execution of international SEO strategies across industries ranging from B2B to B2C. From short-term projects to ongoing engagements, the specialist helps clients boost their online presence and reach a wider international audience through organic search.

This role is strategic and data‑driven, commercially minded and client‑focused. The specialist explains SEO concepts and strategy to clients and colleagues, and possesses excellent cross-cultural communication, organization and time‑management skills to manage client stakeholders and internal teams across the US & EMEA, always focusing on quality, performance, profitability and growth.

The position reports to the Digital Marketing Strategist and assists with strategic data‑driven account growth while being responsible for strategy definition, ongoing performance optimization, and key performance indicator (KPI)/return on investment (ROI) reporting.

Description

Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals

Mentor and aid junior team members in both client services and production departments

Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients

Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed

Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations

Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes

Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients

Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor

Required Skills

Superior written and spoken communication skills in English

Independent, self‑motivated, results‑oriented and dynamic with careful attention to detail

Exceptional problem‑solving and critical thinking skills

Ability to work effectively under pressure to meet tight deadlines and challenging goals

Demonstrated ability to multitask in a fast‑paced environment, work well with people from a variety of backgrounds and cultures, build relationships with clients and co‑workers, work independently and as part of a team, and take active measures to solve problems and commit to a high level of service

Willingness to travel to off‑site client or sales meetings

Confident making strategic recommendations, and comfortable in client calls, meetings and presentations

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Required Experience and Qualifications

Minimum bachelor’s degree or equivalent

Minimum 4 years of experience in SEO

Experience client‑side in the retail or travel industries or agency‑side servicing international clients

Confident with coordinating internal teams, giving feedback and having difficult conversations with colleagues and clients

Experience auditing websites, performing keyword research and competitor analyses to determine the best strategic approach to improve SEO performance

Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and web analytics platforms (Google Analytics and/or Omniture)

Desired Skills and Experience

Knowledge of a second language is a plus

Knowledge of MS Project

Experience in digital copywriting and conversion optimization

Experience in genAI custom assistant/agent creation for SEO workflow and processes

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