Copywriter

Job Description:Job SummaryThe Copywriter partners with cross-functional teams to concept, write, and execute compelling messaging across print, digital, and social media channels. This role develops both long-form and short-form content tailored to channel, audience, and objective, while ensuring a consistent brand voice. The Copywriter applies modern tools, including AI-assisted workflows, to improve content quality, efficiency, and scalability. A strong understanding of content strategy, audience engagement, and regulated marketing environments is essential.Hours: 8:00am-4:30pm Monday-FridayLocation: Palmyra, WI (Hybrid)Essential FunctionsContent Development & Project ExecutionManage multiple writing projects from concept through final deliveryBrainstorm, develop, and present messaging solutions aligned to brand strategyWrite and refine long-form content (e.g., web pages, educational materials, campaigns) and short-form content (e.g., headlines, ads, social posts, email copy)Develop copy across formats including print collateral, digital experiences, campaigns, and product launchesCollaborate closely with marketing, brand, design, and external partnersCommunicate project status, timelines, and feedback clearlyMaintain accurate records of drafts, revisions, approvals, and project documentationBalance multiple projects while meeting deadlines and maintaining high content standardsMulti-Channel Content DevelopmentDevelop content for print, digital, and social channels, ensuring alignment to channel best practicesAdapt messaging across formats and channels to meet audience needs and communication goalsWrite content ranging from high-impact, concise messaging to more detailed, educational or narrative-driven copySupport marketing objectives through clear, engaging, and strategically aligned contentCampaign & Brand MessagingContribute to integrated marketing campaigns across multiple channelsPartner with designers to align copy and visuals for cohesive communicationDevelop headlines, taglines, and campaign concepts that drive engagement and responseTranslate complex, technical, or scientific information into clear, compelling messagingEnsure messaging consistency across all customer touchpointsTell the brand story in a way that builds awareness, trust, and loyaltyContent Strategy, Research & ComplianceConduct research and interviews to ensure content accuracy and credibilityInterpret project objectives and creative briefs to deliver effective messagingApply and uphold brand voice, tone, and internal style guidelinesProofread and edit content to ensure clarity, consistency, grammar, and factual accuracyMonitor performance metrics such as engagement, traffic, and conversionEnsure all content complies with regulatory, legal, and industry requirementsCreate content aligned with established style standards (e.g., AP style or internal guidelines)AI, Tools & Emerging TechnologyLeverage AI-powered tools to improve ideation, drafting, editing, and optimizationApply AI responsibly while maintaining brand integrity, accuracy, and complianceContinuously explore emerging content tools, trends, and technologiesRecommend process improvements that increase content efficiency and effectivenessBrand StewardshipEnsure consistent application of brand voice and messaging across all deliverablesAdhere to corporate values and brand guidelinesIdentify opportunities to strengthen and evolve the brand voice systemQualifications:Education:Bachelor’s degree in English, Journalism, Communications or related field preferredCombination of education and experience consideredCertifications/Licenses:N/AExperience:3–6+ years of copywriting experience in marketing, advertising, or related fieldDemonstrated experience in print, digital, and social media content developmentExperience with campaign development, product marketing, and brand storytellingExperience in regulated or compliance-driven environments preferredProven ownership of projects from concept through completionSpecialized Knowledge and Skills:Excellent writing, editing, and proofreading skills with strong attention to detailAbility to write in multiple tones and styles for a variety of audiencesStrong understanding of marketing, advertising, and content strategy principlesKnowledge of SEO and digital content best practicesStrong ability to simplify complex or technical concepts for diverse audiencesAbility to clearly articulate messaging rationale to both creative and non-creative stakeholdersProven ability to collaborate effectively within cross-functional teamsStrong organizational and time management skills in a fast-paced environmentExperience using or experimenting with AI-assisted writing toolsDemonstrated ability to accept and apply constructive feedback professionallyNecessary Competencies:Adaptable/FlexibilityAnalytical/Detail-OrientedCommunicationCreativity/InnovationCritical ThinkingInitiativeProblem SolvingProcess ManagementReliable/PunctualSelf-DevelopmentTeamwork/Team BuildingTime ManagementWork Environment and Physical DemandsThis job operates in a professional office environment and routinely uses standard office equipment such as computers, keyboards, and phones. This is a sedentary role; however, this role may also have to do some light lifting of supplies and materials from time to time.Why Standard Process?We offer a comprehensive and competitive benefit package, which includes:Competitive salary and annual incentive programComprehensive health care and flexible benefit plan, including pet insuranceCompany-matched 401(k) planProfit sharing planOn-site childcare with highly accredited curriculumPlatinum WELCOA award-winning wellness program, including:On-site 24x7 fitness centerWhole food courtOn-site chiropractic careOn-site massage therapistPersonal trainerDaily fitness classesOn-site life coach$450 monthly Standard Process supplement allowancePaid time off and holiday timeEducational assistanceCompany hosted outings and eventsStrong community involvementStandard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment. Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.
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