Senior Category & Product Development Manager, eComm

Senior Category & Product Development Manager, eComm

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We serve over 100 million anime and manga fans across 200+ countries and territories, connecting them with stories and characters they crave across online and in-person experiences, streaming, theater, games, merchandise, events, and more.
Join our team and help shape the future of anime.
About the role

We're looking for a

Senior Category & Product Development Manager

to help shape the Crunchyroll Store. In this highly visible role, you will own the end-to-end lifecycle of products within your category—from identifying fan trends and defining assortments to making buy decisions, managing vendor execution, and optimizing performance after launch.
Reporting into the VP of eCommerce, you will sit at the intersection of merchandising, product development, and commercial strategy. You'll partner with Design, Creative, Marketing, Planning, Finance, Legal, and Operations to create culturally relevant products that delight fans while delivering strong business results.
Core Areas of Responsibility

Own the end-to-end product lifecycle for your category, from concept through launch and post-launch optimization
Translate anime, gaming, and pop culture trends into compelling assortments across apparel, accessories, collectibles, and collaborations
Develop product briefs, define assortments, and make buy, pricing, and inventory decisions that balance fan demand, profitability, and long-term category growth
Partner with vendors to manage product development, sampling, approvals, production timelines, quality, and delivery
Drive cross-functional execution across Design, Creative, Marketing, Planning, Finance, Legal, and Operations to ensure successful product launches
Monitor product performance, analyzing sales, margin, inventory, and fan feedback to inform future assortment and buying decisions
Champion premium product quality, packaging, and brand standards while protecting the integrity of Crunchyroll's licensed IPs
Continuously identify opportunities to improve processes, optimize category performance, and create exceptional experiences for anime fans around the world
We are considering applicants available to work a hybrid schedule in our Dallas office.
About You

We get excited about candidates, like you, because…
8+ years of experience in merchandising, buying, category management, or product development within direct-to-consumer eCommerce or consumer products
Deep knowledge of anime, gaming, and youth culture, with a proven ability to translate fan trends into commercially successful products and assortments
Experience owning the commercial performance of a product category, including assortment strategy, forecasting, buying, pricing, margin, and inventory management
A track record of bringing products from concept through launch and post-launch optimization, balancing fan experience, brand standards, and business performance
Experience partnering directly with manufacturers and vendors to manage product development, sampling, approvals, production, quality, and delivery
Proven success leading cross-functional initiatives across Design, Creative, Marketing, Planning, Finance, Legal, and Operations
Strong commercial and analytical instincts, using data to optimize assortment performance, pricing, inventory, and future product decisions
Experience working with licensed consumer products, entertainment brands, or IP-driven businesses
Highly organized, detail-oriented, and comfortable managing multiple product launches in a fast-paced environment
Proficiency with Excel/Google Sheets and experience using eCommerce, analytics, inventory, or PLM systems
Why you will love working at Crunchyroll

In addition to collaborating with fun, passionate colleagues, you will enjoy the following benefits and perks:
Competitive compensation package including salary plus performance bonus
Flexible time off policies
Generous medical, dental, vision, STD, LTD, and life insurance
Health Savings Account (HSA) program
Health care and dependent care FSA
401(k) plan with employer match
Support program for new parents
Pet insurance and pet-friendly offices
About our Values

We want to be everything for someone rather than something for everyone and we model our values in all we do. We value:
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion

We are an equal opportunity employer and value diversity at Crunchyroll. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between Sony Pictures Entertainment and Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Sony Group Corporation.

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