Marketing Operations Specialist

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Marketing Operations Specialist
Location: Mesquite, TX, US — Full Time

Salary Range: $63,920.00 To $75,200.00 Annually

Overview

This role is responsible for managing marketing systems, campaign execution, CRM organization, reporting, content deployment, and workflow automation. The ideal candidate is highly organized, has excellent time management skills, is system-oriented, and experienced in turning marketing strategy into executable programs across email, web, CRM, and sales enablement channels. This role works closely with the Revenue Marketing Manager and Creative team to ensure campaigns are launched efficiently, assets are properly deployed, and performance data remains accurate and actionable.

Key Responsibilities

Campaign Execution & Deployment

Build and launch email marketing campaigns in HubSpot

Execute nurture workflows, lead routing, and lifecycle campaigns

Manage list segmentation, audience imports, and campaign scheduling

Coordinate campaign deployment timelines and execution schedules

Marketing Systems & CRM Management

Maintain HubSpot CRM organization, contact hygiene, and list integrity

Support lead management workflows and data quality initiatives

Audit and maintain marketing automation workflows

Assist in managing integrations between marketing platforms and internal systems

Reporting & Performance Visibility

Track campaign metrics including email, lead conversion, and content performance

Support SQL, MQL, and lead attribution reporting; maintain dashboards for sales and leadership visibility

Assist with reporting preparation for executive presentations and business reviews

Content Operations & Publishing

Publish blogs, case studies, landing pages, and gated content

Maintain content calendars and deployment schedules

Support content distribution across email, website, and social platforms

Work with the team to maintain content archives and asset libraries

Support sequence deployment and asset organization for business development teams

Maintain version control and access to customer-facing sales materials

Event & Campaign Support

Support trade show campaign execution including pre-event, onsite, and post-event marketing workflows

Assist with registration systems, lead uploads, and post-event reporting

Required Qualifications
Education & Experience

Bachelor’s degree in marketing, Communications, Business, or related field preferred

3–6 years of experience in marketing operations, CRM management, email marketing, or campaign execution

Experience working in supply chain marketing preferred

Experience supporting revenue-generating marketing functions strongly preferred

Technical Skills

HubSpot (or equivalent CRM/marketing automation platform)

Marketing workflow automation

Google Analytics and reporting systems

Ability to work independently with minimal supervision

Core Competencies

Strong attention to detail; process-oriented and highly organized

Strong analytical and reporting capabilities

Ability to manage multiple campaigns and deadlines simultaneously

Strong understanding of marketing workflows

Comfortable working cross-functionally with marketing, sales, and internal teams

Travel Requirements

Occasional travel for events and team collaboration; estimated travel less than 15%

EEO Statement: This employer is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other status protected by applicable law.

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