Digital Marketing Content Creator

Overview

Employment Type: Full-Time. Shift: Mon-Fri, days. Location: The Digital Marketing Specialist can work out of either our Newtown Square, PA office OR our Silver Spring, MD office, depending on where the candidate lives and which location is closer. Position Purpose: The Digital Marketing Specialist will report to the Regional Marketing Manager and will support the social media strategy and execution for Trinity Health Mid-Atlantic. This role involves collaborating with cross-functional teams to create consumer-focused content that engages various audiences. The specialist will ensure consistent, coordinated, and high-performing delivery that aligns with system-wide and hospital-based priorities. Additionally, this position requires the ability to analyze data, track results, and make recommendations to improve performance of social media initiatives.
Responsibilities

Support the execution of THMA’s social media strategy for hospitals in Maryland, Delaware, and Pennsylvania.
Execute enterprise social media strategy.
Oversee workflows and content calendar management.
Ensure adherence to established social media standards, training, and internal resources to ensure consistent alignment across hospitals.
Ensure that content is optimized to align with the audience's interests and needs.
Monitor audience sentiment, reviews, comments, and online conversations to identify emerging issues and escalate sensitive or negative issues when needed.
Minimum Qualifications

Bachelor's Degree in related field (required)
3+ years relevant work experience (required)
Experience supporting enterprise social media channels with knowledge of modern platforms
Video editing and graphic design skills
Position Highlights and Benefits

Comprehensive benefit packages, including medical, dental, vision, mental health, paid time off, 403B, education assistance and voluntary benefits (pet insurance, accident insurance, hospital indemnity and others) available from the first day of employment.
Work/Life balance with flexible schedules.
Free onsite parking.
Equal Opportunity

Our mission and core values are what drive each member of Trinity Health to support each other, communicate openly and respectfully while embracing a culture that nurtures a healing, safe environment for all. Trinity Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law. Trinity Health is one of the largest not-for-profit, faith-based health care systems in the nation. Together, we’re 121,000 colleagues and nearly 36,500 physicians and clinicians caring for diverse communities across 27 states.

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