Marketing Manager

The job description has been refined for clarity and structure. The following sections organize responsibilities, qualifications, and working conditions while removing non-job content and duplicate blocks.
Marketing Manager

Full Time – Cornerstone Advertising, Inc, Westfield, IN, US
Summary

The Marketing Manager will build strong relationships and foster client retention. The role focuses on maintaining consistent contact with clients to lead, manage, and execute client revenue growth by creating strategic marketing plans, solving problems, and ensuring all client lead generation objectives are understood and met. The Marketing Manager will be responsible for multiple client relationships and will oversee each project the client has in process. The position requires understanding both web/digital media and traditional marketing while managing a fully integrated marketing plan for several residential HVAC/plumbing clients. The role requires superior verbal and written skills and the ability to work in both team and independent environments.
Core Values

At Cornerstone Advertising, our core values are the foundation of our company culture and daily operations:
Do what’s right for the customer, the Cornerstone team, and our partners
Stay in the solution
Sense of Urgency and Accomplishment
CHOP: Collaborative, Helpful, Open, and Positive
Don’t take yourself too seriously
Primary Responsibilities

Lead, Manage, and Hold Accountable:

Provide leadership, coaching, and mentorship to your Tiger team, encompassing paid search, reputation management, and integrated content. Conduct quarterly check-ins and annual performance reviews to ensure individual and team growth. Aid in the onboarding of new team members while fostering a culture of accountability, collaboration, and client-focused excellence.
Strategy:

Develop and execute client success strategies to increase satisfaction, retention, and performance—measured by profit margin, NPS, and ROAS. Act as the client’s voice within the organization, providing strategic insights on client trends, challenges, and brand perception. Partner with internal departments to ensure business planning, product development, and process improvements align with client needs and goals.
Processes:

Optimize and standardize client marketing processes to ensure scalable, efficient, and high-quality service delivery. Ensure campaign execution aligns with client goals, deadlines, and brand standards.
Execution:

Provide hands-on support for high-value clients and ensure resolution of complex client issues. Drive consistent implementation of marketing plans and tactical execution of deliverables across the team.
Results:

Maintain and report on KPIs, including profit margins, client retention, satisfaction (NPS), and ROAS. Regularly update the Leadership Team on client health, trends, and growth opportunities.
Research and Development:

Lead R&D initiatives to enhance client performance by discovering emerging marketing tools, platforms, and industry best practices. Collaborate with cross-functional teams to design, test, and implement new service offerings, campaign tactics, or platform innovations based on research and client feedback. Analyze and report outcomes, using data to drive future strategy and ensure solutions remain cutting-edge and client-focused.
Communication:

Serve as the key communication bridge between clients and cross-functional internal teams, ensuring transparency, alignment, and timely information flow. Translate complex performance metrics into strategic insights for both clients and internal stakeholders. Foster proactive, two-way communication to manage expectations, gather feedback, and refine campaign execution and service delivery.
Additional Responsibilities:

Stay informed of industry best practices and trends to guide client success. Train and mentor new Marketing Managers, ensuring consistent onboarding, alignment with company standards, and the successful transfer of knowledge and best practices across the department. Represent Cornerstone in community initiatives and encourage client participation. Remain flexible and responsive to the changing needs of the business and clients.
Knowledge, Skills, and Abilities

A bachelor’s degree is required.
Minimum of 6 years of experience.
Knowledge of Microsoft Office Suite.
Proficient in leveraging AI-powered tools and platforms to enhance productivity, streamline workflows, and support data-driven decision-making.
Excellent reading, writing, and arithmetic skills required.
Strong project management, organization, problem-solving, analytical, and planning skills to effectively manage multiple tasks and priorities.
Strong interpersonal skills to communicate with clients or business contacts on the phone or in person.
Work extremely well collaboratively; take constructive criticism.
Must be able to proofread own work and the work of others.
Strong attention to detail with the ability to uphold company accuracy standards related to branding, seasonality, equipment, offers, disclaimers, and attribution.
Working Conditions and Physical Requirements

The job is usually performed indoors in a traditional office setting. The position is a hybrid in-office position, with standard hours of 8:00 a.m. – 5:00 p.m., Monday through Friday. Occasional local travel may be required.
Extended periods of sitting and extensive work at a computer monitor.
The ability to communicate orally with clients, management, and coworkers, individually and in front of a group, is crucial.
Regular use of the telephone and email for communication is essential.
Hearing and vision within normal ranges are essential for everyday conversations, receiving ordinary information, and preparing or inspecting documents.
Good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copiers/scanners).
No heavy lifting is expected; exertion of up to 30 lbs. of force may occasionally be required.
The employee is required to bend and stoop.

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