Social Media & Content Specialist

At Sunrun, we’re on a mission to change the way the world interacts with energy. We’re building a culture that prioritizes employee development, well-being, and safety. As the #1 home solar and battery company in America, our vertically integrated model covers the energy lifecycle from sale through installation and beyond, offering opportunities for growth.
We’re building a world run by the sun. We are looking for a versatile Social Media & Content Specialist who is a master storyteller, a creative trend-spotter, and a digital native. This hybrid role turns complex renewable energy topics into engaging content while driving a robust sales pipeline. You will be the architect of our digital presence, bringing the Sunrun brand to life across our social ecosystem and using social media as a strategic lever for brand growth and lead generation. This role combines high‑level creative strategy with a targeted focus on supporting sales objectives through strategic digital engagement.
Social Media Strategy & Content Creation

Develop and execute a comprehensive social media strategy across all major platforms.
Create, edit, and publish high‑quality, engaging multimedia content, including short‑form video (Reels/TikToks), graphics, and copy.
Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.
Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.
Sales Enablement & Lead Generation

Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions.
Design and implement social selling strategies to identify and engage potential leads.
Create bottom‑of‑the‑funnel content such as case studies, testimonials, and product demos tailored for social distribution.
Monitor social channels for sales opportunities and facilitate hand‑offs to the sales department.
Recruitment Branding & Talent Attraction

Employer Brand Storytelling: Create compelling video content that highlights our sales channels and the earning potential at Sunrun to attract high‑performing sales professionals.
Recruiter Enablement: Develop plug‑and‑play social assets for our recruiting team to help them source top‑tier talent via LinkedIn, Instagram, and TikTok.
Culture Capture: Travel to sales offices and branches to capture the energy, competitions, and success stories that define our internal culture.
Community Engagement & Management

Actively manage and grow online communities by responding to comments, messages, and mentions in a timely and professional manner.
Identify and engage with industry influencers and brand advocates to expand reach.
Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry.
Analytics & Reporting

Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated.
Use data‑driven insights to continuously optimize content performance and ROI.
Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow.
Leverage AI tools for rapid video editing and captioning to ensure we move at the speed of social without sacrificing quality.
Requirements

Experience: 3–5+ years of experience managing social media for a high‑growth brand or creative agency.
Portfolio: A strong portfolio or reel demonstrating ability to create engaging short‑form video and high‑performing social campaigns.
Platform Mastery: Expert‑level knowledge of TikTok, Instagram, LinkedIn, and YouTube algorithms.
Technical Skills: Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
Ability to move at the speed of social, prioritizing breaking trends and high‑priority brand moments in real‑time.
AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
Communication: Exceptional verbal and written communication skills; comfortable being on camera or directing others during content shoots.
Recruiter

Jacquie Hoffman (jacquie.hoffman@sunrun.com)
Starting salary/wage for this opportunity: $74,773.20 to $99,697.60. Compensation decisions will not be based on a candidate\'s salary history. You can learn more here.
This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. If you need reasonable accommodation during the hiring process or to perform this role, please contact candidateaccommodations@sunrun.com.
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. EEO | Sunrun

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