Senior Creative Strategist

Overview
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

Responsibilities

Lead the strategic point of view that shapes every brief and translate internal data and cultural signals into a clear creative direction for editors and creators.

Ask critical questions in the room: why this, why now, why does it matter to our audience.

Own a strategy-focused approach and translate performance data, platform trends, and audience behavior into sharp, actionable briefs.

Qualifications

Experience in a strategy-focused role with the ability to analyze performance data, platform trends, and audience behavior.

Ability to translate data and insights into clear, actionable creative briefs for editors and creators.

#J-18808-Ljbffr