Social Content and Community Lead

Overview

I'm hiring a Social Content & Community Lead to join my team at Dove. A super exciting opportunity to take a beloved and iconic brand to a new level.
About Unilever
Unilever operates in over 190 countries with products used by billions daily. We aim to make sustainable living commonplace and believe that doing business the right way drives superior performance. Our people move us forward, and we work with purpose to build a better business and a better world.
Job Purpose

At Dove, care goes beyond products—it’s about building community. We’re looking for a Social Content & Community Lead to own and elevate Dove’s social presence in the US across all categories: skin cleansing, deodorant, hair, baby, and purpose. Dove is the largest Personal Care brand at Unilever with year‑over‑year growth grounded in purpose, a clear strategic vision, a strong innovation funnel, and a unique POV on beauty. The brand is loved by millions worldwide.
The Social Content & Community Lead will serve as the day‑to‑day lead for the x‑channel Dove US social strategy and community management, partnering with the Global team and managing agency partners to deliver best‑in‑class, social‑first work that drives growth, relevance, and brand love. This role shapes the social voice in the US, defines how the brand shows up in culture, nurtures community, and drives long‑term growth through social presence. This role supports the Head of Engagement for Dove in North America.
What You’ll Do

Own the end‑to‑end social channel strategy for Dove US across platforms (Instagram, TikTok, YouTube, Pinterest, Reddit and emerging channels), defining clear roles, KPIs, and growth goals by channel.
Translate global social strategy into locally relevant, culturally sharp US execution.
Oversee development of social‑first content by channel, ensuring work feels native, culturally relevant, and unmistakably Dove.
Lead and evolve community management to bring new people into the brand, ensuring Dove shows up authentically, responsibly, and in line with brand values.
Manage and inspire agency partners, setting clear direction, expectations, and ways of working.
Collaborate closely with PR, Influencer, Brand, Media, Legal, and Global Social teams to deliver integrated social programs and protect the Dove look, tone, and feel.
Oversee and lead content calendar that supports campaigns, product launches, and creator collaborations while building in social‑first moments that cultivate brand love.
Oversee budget.
Lead an in‑house and contract team of social strategists and community managers.
Analytics & Reporting

Lead KPI setting and delivery for owned social content and community management.
Monitor and anticipate competitor activity and trends and translate into content opportunities where relevant.
Report on program performance and ROI on a regular cadence in collaboration with agency partners and platforms; articulate what’s working and why to optimize future plans and inform strategy.
Translate data‑driven optimizations and algorithm trends from tools like Brandwatch/Meltwater and DashSocial, and clearly report insights for leadership visibility.
Internal Collaboration

Work closely with the Head of Dove Engagement (PR, Influencer, Social) and brand marketing teams to ensure connectivity across categories.
Collaborate with cross‑functional Dove brand & agency teams (Global, Customer Care, R&D, Retail, PR, Influencer, Media, Medical Marketing) to align plans and deliver integrated execution.
Partner with PR and issues teams to identify, assess, and manage content and community‑led risks, ensuring responses, moderation and mitigation reflect brand reputation and align with brand values during everyday engagements and sensitive moments.
Partner with Digital Lead, search and content agencies to evolve content strategy and tactics that improve visibility and relevance across social search and emerging LLM‑powered discovery.
Collaborate with and brief customer care teams as necessary.
Required Qualifications

6–7+ years of experience developing and leading social channel strategy and community management for brands and/or at an agency.
Deep understanding of platform‑specific best practices, trends, and social behaviors.
Proven track record of driving meaningful social growth through strong strategy, creative and aesthetic excellence, and optimization using performance insights.
Strong cross‑functional leadership; experience managing agencies and stakeholders with confidence and clarity in a global–local matrix.
Fluent in balancing brand storytelling, performance metrics, and community engagement; committed to brand excellence and consistency.
Passionate about building communities and creating work rooted in purpose and cultural relevance.
Comfortable navigating fast‑paced, high‑growth environments with shifting priorities.
Excellent communication skills with curiosity, rigor and desire to continuously improve processes and outputs.
Preferred Qualifications

8+ years of experience developing and leading social channel strategy and community management for brands and/or at an agency.
Beauty & culture obsessed.
Proven content creation capabilities.
Pay: The pay range for this position is $103,000 to $154,400. Unilever considers a wide range of factors in determining compensation, including skill sets, experience, training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible. Long‑Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan, which can include health insurance (including prescription drug, dental, and vision), retirement savings benefits, life and disability benefits, parental leave, sick leave, paid vacation and holidays, and access to voluntary benefits. Coverage details are governed by the plans.
At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive and succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal (opens in new window).
Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com (opens in new window). This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.

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