Marketing Analyst / Marketing Manager

Overview
This role is open to both interested in Fully Remote or Hybrid within US. (Hybrid setup can work once or twice a week at any near CLIENT Office)

Title:

Marketing Analyst/Manager T3 (USA)

Location:

Newtown Square PA, Hybrid & Remote (within USA)

Pay Range - 60k to 75k annually

JOB ID: Sedaa84138

About the Role

We are looking for a dynamic data-driven Contractor to join our North America Marketing team supporting the

Finance & Spend Management LoB . In this role, you will be a key driver of demand generation, pipeline acceleration, and revenue growth — working at the intersection of marketing strategy and field execution. In this role, you will be responsible for tactical execution of marketing plan activities; data-driven marketing, inside marketing, direct and digital marketing, online events, physical events, and more.

This is an exciting opportunity for a self-starter who thrives in a fast-paced, matrixed environment and is passionate about delivering innovative, measurable marketing programs that make a real impact.

Responsibilities

Strategic Marketing and Sales Execution

- Develop and maintain a strong partnership with F&SM sales and marketing to execute against an appropriate solution portfolio mix to address the business needs of our customers/prospective-customers. Serve as one of the primary faces of marketing to the F&SM LoBs, representing marketing’s value to internal and external stakeholders.

Build and execute marketing plans that address all pipeline stages, including demand generation, pipeline acceleration, and close activities to achieve marketing KPIs of MINO, MSO and MAEO

Meet marketing and sales goals and objectives of the teams by leveraging best in class marketing tactics

Drive locally relevant, nationally supportive F&SM solution campaigns and events across North America

Ensure brand consistency, quality, and compliance across all demand generation activities

A considerable portion of time is devoted to third-party and SAP-hosted events. Success demands advanced project management skills to manage the end-to-end event architecture: from pre-event planning and sponsor relations through post-event analysis and lead routing, including speaker coordination, stakeholder alignment, field communication and enablement, vendor management, ICP-targeted asset creation, and comprehensive reporting.

Data-Driven Marketing

Understand health of the demand funnel and determine what actions need to occur to address challenges (e.g. lead generation, pipeline acceleration, improved conversions) to achieve marketing KPIs of MINO, MSO and MAEO

Embrace a data-driven approach to transform data into actionable insights that drive results

Document and manage campaign execution and lead management activities in CRM systems, reports, dashboards, and scorecards

Continuously analyze performance metrics to identify opportunities for improvement and share findings with relevant stakeholders

Lead Management

Leverage self-service and ad hoc reporting to access relevant sales and marketing performance data

Develop a strong understanding of internal lead management systems to improve lead quality, development, and flow throughout the customer buying cycle

Proactively review pipeline health reports and manage escalations to ensure alignment across sales and marketing stakeholders

Field Enablement

Build strong relationships with marketing, sales, and partner stakeholders to ensure effective rollout of marketing activities

Adapt rollout plans, target audiences, and communication channels as needed to optimize market impact

Proactively communicate marketing effectiveness to sales teams and provide feedback to fellow marketers to continuously improve performance

Agency Management

Identify, engage, and manage suitable agencies for respective projects, including budget and cost oversight

Recommend preferred agencies and initiate vendor agreements to optimize marketing investments

Process SOWs, PO requests and relation justification forms

What We’re Looking For

Ideally 5+ years of marketing experience, with minimum 2 years in marketing execution

Experience in high tech industry, B2B Marketing

Experience working in a multinational company or matrixed organization

Recent regional and/or global field marketing experience

Background spanning multiple Lines of Business and/or Product Lines

Strong project management skills (small to medium-scale projects)

Sales experience — a plus

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