Social Media and PR at BERNARD Weehawken, New Jersey

Social Media & PR Intern

Bernard James is seeking a highly reliable, detail-oriented Social Media & PR Intern to support our growing communications efforts. This is a hands-on position within a small team, not an observational internship. You will be trusted with responsibilities that directly affect how the brand presents itself publicly, from social content planning and execution to PR coordination, events, research, and reporting. The fall season will be an especially active period for the brand, including retail activations, events, partnership initiatives, and ongoing social and PR campaigns. The right candidate is organized, visually discerning, culturally aware, and comfortable managing assignments independently once trained.
This position is best suited for someone who wants to learn by doing, cares deeply about quality, and understands that consistency and follow-through are as important as creativity.
What You'll Be Responsible For

Researching cultural moments, platform trends, and visual references to inform social strategy
Managing and maintaining the social content calendar
Scheduling posts and engaging thoughtfully with our online community
Assisting with regular content capture and basic photo and video editing
Supporting monthly social performance reporting and identifying key insights
Coordinating PR pulls, including tracking, packing, shipping, and processing returns of fine jewelry
Logging press coverage and maintaining organized media clippings
Supporting influencer gifting, outreach, and follow-up
Assisting with events, retail activations, and in-store programming
Supporting our publicist with campaign execution, media research, and press-related logistics
Researching potential partnerships and collaborations aligned with the brand
Helping maintain organized communications, project trackers, and shared files
This Role Is a Good Fit If You

Are currently pursuing a Bachelor's or Master's degree in Communications, Marketing, Public Relations, Fashion, or a related field
Are highly organized, dependable, and attentive to deadlines
Have strong written communication skills and a sharp eye for visual consistency
Are fluent in Instagram, Pinterest, and TikTok and curious about emerging platforms
Are comfortable capturing and editing basic photo and video content
Can work independently, ask thoughtful questions, and take ownership of assignments
Care about getting details right, particularly when handling valuable products
Are interested in fashion, design, culture, communications, or luxury
Are comfortable working in person and supporting events when needed
Prior jewelry experience is not required.
This Role Is Not a Fit If You

Are looking for a passive, observational, or portfolio-only internship
Need constant oversight to complete assignments
Are uncomfortable with structure, logistics, or responsibility
Are primarily interested in building your personal platform rather than contributing to a brand
Are unable to work consistently in person in Brooklyn
Bernard James is a Brooklyn-based luxury jewelry brand rooted in craftsmanship, individuality, and community. Each piece is designed with intention and created to hold meaning over time. We operate at a thoughtful but fast pace, value clear communication, and care deeply about the quality and consistency of how our work is presented.
How to Apply

Please submit:
Your résumé
A short note explaining why this position interests you and what you hope to learn
Your availability for fall 2026
Whether you would be available to begin before September 1
Links to relevant work, social accounts, writing samples, or creative projects, if applicable