Channel Marketing Manager

Channel Marketing Manager
Company Overview
Geotab is a global leader in IoT and connected transportation, certified Great Place to Work. We help businesses grow, increase safety and sustainability.

Role Overview
The Channel Marketing Manager will work with Marketing and Sales leadership to set and achieve business targets, manage partner relationships, and develop joint channel marketing plans.

Responsibilities

Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc.

Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives.

Leveraging data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs.

Communicating internally the needs of the channel to help influence decision making.

Identifying and developing required marketing assets to support marketing strategy and promote joint offerings.

Managing annual budgets and reporting against key metrics such as expected and actual outcomes; tracking, measuring, and reporting marketing program success.

Leading creative campaign briefing discussions with partner contacts, with the ability to drive influence with partner leadership and partner agencies.

Serving as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.

Facilitating roundtables, customer briefings and other forums to develop customer advocacy and VOC.

Qualifications

Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.

Bachelor’s degree in Marketing, Business Administration, Commerce, Sales or related field.

Equivalent combination of education and/or work experience in a related field may be substituted.

Ability to devise effective channel strategies aligned with overall marketing and business objectives, considering target audience, market trends, and competitive landscape; disciplined strategic planning, execution and analysis of all programs to maximize customer loyalty and optimize promotional strategies; strong critical thinking skills and proven track record leading innovative business improvements in multichannel environments.

Skill in building and maintaining strong relationships with channel partners to drive mutual growth and achieve sales targets.

Proficiency in developing comprehensive marketing plans tailored for different channels, including promotions, advertising campaigns, incentives, and sales support materials; demonstrated experience executing on plans driving cross-channel portfolio growth through scalable marketing strategy.

Deep understanding of the Geotab products or services being marketed, including features, benefits, competitive advantages, and target customer segments.

Ability to leverage market research, competitive analysis to identify channel opportunities, trends, and potential challenges.

Skill in analyzing marketing data, such as sales figures, ROI, and channel performance metrics, to evaluate the effectiveness of marketing initiatives and optimize future strategies.

Capability to provide training, resources, and support to channel partners to enhance their understanding of products/services and improve their sales effectiveness.

Understanding of brand guidelines and ability to ensure consistent brand messaging and positioning across all channel marketing activities.

Strong interpersonal and communication skills to effectively collaborate with internal teams (e.g., sales, product development, marketing) and external partners to align channel marketing activities with overall business goals; experience influencing price, distribution and merchandising placement across functions and levels as well as launching rewards/recognition/spiff programs.

Experience in developing and managing channel marketing budgets, allocating resources effectively, and maximizing ROI.

Ability to adapt to changing market conditions and develop creative solutions to address channel-specific challenges or opportunities; ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment.

Skill in managing multiple projects simultaneously, setting priorities, and meeting deadlines in a fast-paced environment.

Benefits

Flex working arrangements

Home office reimbursement program

Baby bonus & parental leave top up program

Online learning and networking opportunities

Electric vehicle purchase incentive program

Competitive medical and dental benefits

Retirement savings program

Work Environment
At Geotab, we have adopted a flexible hybrid working model with systems, functions, programs and policies in place to support both in-person and virtual work. Employees are encouraged to come into our office as often as they like. When working from home, a reliable internet connection is required. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees is a top priority. We encourage work‑life balance and keep the Geotab culture strong with online social events, chat rooms and gatherings.

Diversity & Inclusion
Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.

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