Campaign Manager, CRM & Lifecycle

Overview
The Digital CRM & Lifecycle team is looking for a Campaign Manager to own lifecycle campaign design from channel strategy through build. This role serves both patient and business audiences across email, SMS, and IVR. It is a hands-on strategic role: you define the campaign logic, and you carry it far enough into execution that the technical operations team can build it. The role is located in Denver, Colorado, United States.

Responsibilities

Design personalized campaigns and engagement programs across audience types (patients, physicians, referral sources, and other professional stakeholders).

Own the campaign architecture from concept through build-ready specification, ensuring clear audience logic, data requirements, and success criteria enter the build queue.

Work in an agile framework with solutions architects, QA, and email build teams to translate business intent into campaign logic and build specs.

Campaign Strategy and Design

Own strategy and design of lifecycle campaigns across email, SMS, and IVR for patient and business audiences.

Translate business, clinical, and patient goals into campaign architecture: segmentation logic, journey flows, triggers, channel cascade, and cadence.

Act as primary contact for business stakeholders on assigned programs and translate requests into executable designs.

Manage day-to-day stakeholder communication, set realistic timelines, provide status updates, and communicate delays or scope changes proactively.

Communicate tradeoffs when requests exceed capacity or timelines, offering options to stakeholders.

Design suppression, frequency, and consent governance into every campaign from the start.

Provide a strategic perspective on which campaigns should exist and how they connect across the audience journey.

Campaign Setup and Execution Readiness

Produce build-ready campaign specifications: audience definitions, entry/exit criteria, data extension requirements, personalization logic, content requirements, and channel configuration details.

Maintain the “ready for CRM” standard: no campaign enters the build queue without documented acceptance criteria, data needs, and dependencies.

Collaborate with solutions architects during build to resolve questions and keep campaigns on scope.

Support UAT: define test cases tied to acceptance criteria, validate journey behavior, and sign off on readiness before launch.

Manage campaign timelines and stakeholder expectations across concurrent programs; flag capacity and dependency risks early.

Content and Creative Management

Write BRDs translating campaign strategy into technical requirements for the build team: functional behavior, data logic, dynamic content rules, and compliance requirements.

Create creative briefs for design and copywriting partners: audience, objective, message hierarchy, channel constraints, and compliance language.

Manage content development workflow across creative partners: reviews, feedback, approvals, and versioning to land on time and on strategy.

Perform light copywriting for subject lines, preview text, SMS copy, and minor content revisions to keep campaigns moving.

Apply AI tools in the creative workflow with human review for brand, accuracy, and compliance.

Data and Audience Management

Own audience strategy in Salesforce Data Cloud: define segments, evaluate data availability, and specify identity and attribute requirements.

Understand data behind each campaign: source systems, data freshness, consent status, and gaps; scope data requests early to avoid delays.

Apply knowledge of data extensions, subscriber data models, and segmentation logic to write actionable specifications.

Ensure consent, suppression, and preference data are correctly applied in audience definitions and journey entry criteria.

Measurement and Optimization

Define testing plans and success metrics before launch; each campaign has a named outcome metric.

Lead post-campaign analysis with optimization recommendations; monitor live journeys using KPIs and business metrics.

Incorporate learnings into campaign design standards and intake processes.

Education and Requirements

Bachelor’s degree required.

5 to 7 years of experience in CRM, lifecycle, or campaign strategy with direct ownership of journey design.

Working fluency in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio); ability to write specifications for a technical team to build from.

Hands-on segmentation experience; comfortable defining audience logic, data requirements, and entry criteria.

Strong understanding of email and SMS compliance (consent, suppression, deliverability, CAN-SPAM, TCPA).

Experience working with technical delivery teams in an agile framework; write acceptance criteria, participate in UAT, and manage scope.

Experience defining and reporting on campaign success metrics; comfortable with performance data and optimization decisions.

Strong stakeholder management with proactive communication and ability to navigate competing priorities.

Experience writing BRDs or equivalent requirements documentation for technical delivery teams.

Strong writing skills; ability to draft creative briefs and perform light copywriting.

Familiarity with AI tools for content and creative workflows, with judgment on human review needs.

Healthcare experience preferred; experience with both consumer and B2B/professional audiences is a plus.

How Success Is Measured

Campaigns delivered on time, on strategy, and in compliance across channels.

Build queue readiness with documented acceptance criteria, data needs, and dependencies.

Proactive stakeholder communication with no surprises on delays or performance results.

Governance of suppression, frequency, and consent built into design from the start.

Campaigns carry named outcome metrics, are measured post-launch, and learnings are applied to design standards.

Certificates, Licenses, and Registrations

Salesforce Marketing Cloud certifications preferred (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or Data Cloud Consultant).

Travel and Time Requirements

Travel: Up to 20%.

Nights/Weekends: Variable but usually minimal (outside core business hours for go-lives or production support).

Additional Requirements

Language Skills: Fluent in written and verbal communication necessary to perform essential functions.

ADA/Reasonable Accommodations: DaVita provides accommodations to enable qualified individuals to perform essential functions.

Work Environment: Level III — moderate noise; no exposure to blood or hazardous conditions beyond typical office.

Physical Demands: Must be able to lift 5 to 50 lbs as needed and perform standard computer work.

What We’ll Provide

Comprehensive benefits: medical, dental, vision, 401(k) match, PTO, and more.

Family resources, EAP, and other support programs.

Professional development and leadership training opportunities.

Compensation ranges are discussed during the interview process and depend on qualifications. For more information about benefits, visit the company site.

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