Associate Brand Manager

Associate Brand Manager - Aura Cacia® Brand
Founded in 1971, Country Life, LLC is a wellness company dedicated to enriching lives through a natural and holistic approach to well‑being. Its portfolio of brands include Country Life® Vitamins, BioChem® protein powders and sports nutrition, Desert Essence® personal care and Aura Cacia® essential oils and aromatherapy products. For more than 50 years, Country Life, LLC has been committed to delivering high‑quality products made with responsibly sourced, naturally derived ingredients and backed by rigorous manufacturing and testing standards. The certified B Corporation manufactures its products at NSF‑GMP registered facilities in Hauppauge, New York. Learn more at www.countrylifevitamins.com.

The Associate Brand Manager, in conjunction with the marketing team, will lead the growth and development of the Aura Cacia® Brand. They will develop, implement and manage marketing activities to maximize sales for Country Life supplements and Biochem protein powders and nutritionals.

POSITION RESPONSIBILITIES
CATEGORY AND BRAND PORTFOLIO
Assist in:

Managing the Aura Cacia product portfolios

Planning and activating brand positioning efforts

Managing new product development, including product ideation, development of product briefs, packaging development and creative direction

Working through product lifecycle management

Preparing and activating marketing brand plans as well as support plans for platform launches

Providing copywriting and design direction

Coordinate mailings and deliverables to other departments by working with trade marketing

BUSINESS PLANNING AND FINANCIAL ANALYSIS
Assist in:

Performing ongoing financial analysis of marketing programs and new product launches against established KPIs

Assist customer service with customer product inquiries and maintain FAQ report

Responsible for database maintenance and new product entry – SPINS and ClearCut data

Perform competitive analysis across categories

Process departmental invoices and track departmental budgets

Coordinates project initiatives to achieve on‑time deliverables.

E‑COMMERCE/SOCIAL MEDIA and PR AGENCY ENGAGEMENT

Maintain up‑to‑date product/attribute information on e‑commerce websites

Provide copy for all new products for Aura Cacia websites plus product updates

Coordinate the development of digital campaigns such as influencer programs and social post

Handle all PR/Digital Media product and/or information requests

CROSS‑FUNCTIONAL TEAM MANAGEMENT

Lead cross functional team to execute Aura Cacia brand label projects

Collaborate with cross‑functional team: Product Development, Regulatory, Sales, Customer Service, QA/QC, Supply Chain, Operations plus external agencies: Digital/PR

Help provide Sales with the tools and knowledge to be effective (PowerPoint Presentations, Sales Collateral, Comps, Data, etc.)

The above is not intended to be an all‑inclusive list of responsibilities. Other activities may be assigned as required by management.

QUALIFICATIONS
EXPERIENCE/REQUIREMENTS

2–3 years prior experience (CPG marketing, retail or agency environment a strong plus

Personal care experience is a plus (Natural and/or Conventional) or strong knowledge/passion for the category

SUCCESS TRAITS

Entrepreneurial, roll‑up‑your‑sleeves type of person

Highly analytical (ability to derive insights from data)

Creative & strategic thinker (ability to assess or analyze a situation and derive the optimal path for action)

High level of accountability; self‑motivated (high level of drive and commitment to an objective)

Organized and detail‑oriented

Analytical with strong experience with consumer data (IRI, Nielsen, Spins, etc)

Build effective relationships with key internal and external partners = Team Player

Strong work ethic

Ability to use a computer to create customized spreadsheets, charts, reports, and presentations, and interpret data. Ability to analyze data and basic financial documents and apply information to make decisions.

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