Head of Marketing

Overview

Head of Marketing
Location: Miami, FL (In-person - FanBasis HQ) (Relocation Required)
Type: Full-time
Reports to: CEO
About FanBasis

FanBasis is the full-stack growth platform for digital businesses. Whether someone is just getting started with their own business or looking to make their next million dollars, we give them the infrastructure to do it: payments, checkout funnels, community, courses, affiliate systems, analytics, and everything in between, all in one platform.
We\'re one of the fastest-growing future of work companies based in Miami and have had billions in volume flow through our platform. The team moves quickly, ships constantly, and is obsessed with helping people earn from what they already know. If you want to be part of building something that makes the entire market more accessible, this is the place.
The Role

We\'re hiring a Head of Marketing to own and build the marketing function at FanBasis. This is a high-ownership, high-autonomy role: you\'ll be responsible for demand generation, lifecycle marketing, email strategy, paid media management, brand development, and performance analytics. You\'re building the playbook and executing it, with the resources and support to hire a team as marketing scales.
The ideal candidate has deep experience in HubSpot, has managed paid media and agency relationships, and knows how to build lifecycle automation flows that drive user adoption, retention, and cross-sell across a SaaS product. Experience at a later-stage company where these systems were already mature is a major plus: we need someone who\'s seen what great looks like and can build it here.
What You\'ll Own

Demand Generation and Paid Media

Paid ad strategy and budget allocation across Meta, Google, and future channels
Agency management: serve as the primary point of contact for our external media buying partner
Ad attribution and performance analysis: optimize spend, reduce cost per acquisition, and report on ROI
Funnel strategy: build, test, and optimize landing pages and conversion flows
Email, Lifecycle, and Automation

Full ownership of HubSpot: campaigns, sequences, segmentation, list hygiene, and reporting
Design and execute lifecycle automation flows: onboarding, activation, nurture, reactivation, and cross-sell
Email deliverability management: domain warm-up, sender reputation, and inbox placement
Map and build RevOps workflows that move users through the product journey from signup to expansion
Brand, Creative, and Content

Oversee social media strategy and content calendar (execution handled by creative contractors)
Develop marketing collateral: one-pagers, sales decks, and campaign assets (working with contractors)
Build webinar infrastructure: landing pages, registration flows, email sequences, and follow-up
Create blog, thought leadership, and educational content that positions FanBasis as a category leader
Analytics and Reporting

Own weekly and monthly marketing performance reporting
Campaign-level ROI analysis and attribution reporting
Internal communication of marketing results to leadership and cross-functional teams
What We\'re Looking For

5+ years of marketing experience, with at least 2 years leading or solo-owning a marketing function
Deep, hands-on HubSpot experience: email marketing, workflows, automation, reporting, and CRM management
Proven track record managing paid media (Meta, Google) and working with external agencies
Strong experience building lifecycle automation and RevOps workflows for SaaS or subscription products: onboarding sequences, activation flows, cross-sell campaigns, and retention programs
Experience at a later-stage or growth-stage company where marketing systems and lifecycle flows were already built out, and you understand what a mature marketing engine looks like
Ability to write compelling copy: emails, ads, landing pages, and sales collateral
Fluent in AI tools and how to leverage them across marketing: using AI for attribution analysis, creative development, sequence building, content production, and workflow automation
Comfortable operating as a team of one initially, with the vision and ability to hire and scale a team
Experience in fintech, B2B SaaS, or the creator economy
Bonus Points

Experience with ad attribution platforms (Hyros, Triple Whale, Northbeam, or similar)
Background in online education, coaching, or info-product businesses
Experience managing a major product launch or go-to-market rollout
Familiarity with Salesforce and internal analytics tools like Metabase
Who You Are

FanBasis is a tight-knit, in-person team in Miami. We move fast, communicate directly, and expect everyone to own their lane without being micromanaged. The right person for this role:
Is a self-starter who takes full ownership and doesn\'t wait to be told what to do
Communicates directly and clearly, no fluff, no politics
Is comfortable in a fast-moving environment where priorities shift and you have to adapt quickly
Willing to innovate, adapt, and learn new skills quickly in order to get the job done
Is genuinely excited about AI and uses it daily as a force multiplier in their work
Thrives in-person and values being in the room with the team, not behind a screen
Benefits

Competitive salary and benefits package
Gym membership packages
Paid time off and company-paid holidays
In-person work environment in Miami, FL
Team-Buidling events, company lunches, and swag
Opportunity to be a part of a fast-growing team of Industry Experts.

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